Serena Ehrlich
Staff Contributor
Serena Ehrlich's focus is on content amplifications and how small changes can drive big impacts. After all, if no one saw the news, was it really news? Based out of Los Angeles, you can find her on Twitter at @serena.
Resources by Serena Ehrlich
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8 Ways to Increase Press Release Results With A/B Testing
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9 Enhancements to Improve Your Business Wire Press Release Reader Experience
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9 Ways to Increase Media Relations Results in a Post-Pandemic World
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From 2021 PR Trends to Diversity in Hiring to International PR: Business Wire’s 10 Most Sought-After Blog Posts (Q1 2021)
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Getting Started in PR? Here are 5 Steps to Build Your Career
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5 Public Relations Trends for 2021
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5 Ways to Increase Impact of Your Next Biotech and Healthcare Press Release
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8 Tips for Maximizing Your International Press Release
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What are Earned Media Visuals and Why Should You Create Them?
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How to Do Public Relations for a Startup in 2020
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How to Write a News Release
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How to Grab Attention and Maintain Interest with Your Press Release Headline
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How to Track Inbound Traffic from a Press Release
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Visual Storytelling: Why PR Pros Should Own Earned Media Creation
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Blending Content and News for Higher Impact: Why Public Relations Should Own Content Creation, and How to Do It
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The 2020 Public Affairs Resource List
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The Ultimate 2020 Investor Relations Communications Resource List
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Top Tips to Successfully Work From Home While Parenting During COVID-19
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The 2020 Crisis Communications Resource List
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How to Write a Great Feature Release that Reporters and Audiences Want to Read
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Inside the Interactive Press Release
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Activating Influencers: Using Outside Voices to Amplify Your PR Strategy
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Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations
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Preparing for 2020: A Look at Social Networks
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The New Ticker: How Social Media Can Amplify Your News Distribution
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Earning Your Own Placement: How PR Professionals Can Champion Their Efforts to Earn a Seat at the Table
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What PR Stands to Gain from Content Marketing
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Three PR Trends to Adopt for Better News Release Results
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How Today's Leading Biotech PR Teams are Turning Innovation into Headlines
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Turn Your Holiday Press Release Into Holiday Sales
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Decoding Facebook’s Changes: 5 Ways PR Pros Can Generate Reach & Impact in 2018
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Editorial Coverage Drives Trust . . . It's Time to Increase Your PR Budgets
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Everything PR Pros Need to Know About Influencer Marketing Part II
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PR Measurement: How to Track Inbound Traffic from a Press Release
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Everything PR Pros Need to Know About Influencer Marketing Part I
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How to Write News Release Headlines Reporters Love