Duracell’s First-Ever Big Game Ad Reveals How It’s Built Different

Seven-time Champion, Tom Brady, Joins The Duracell Scientist to Prove that Power Boost™ Ingredients are the Difference Maker

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday.

The brand shocked viewers when seven-time Champion quarterback and FOX NFL analyst, Tom Brady, appeared to suffer a “power outage” on air during the nationally broadcast 0:30s spot alongside FOX play-by-play announcer, Kevin Burkhardt.

Luckily, The Duracell Scientist jumped in to save the day, leveraging Duracell batteries with Power Boost™ Ingredients, and confirmed what’s really under those QB wristbands in a playful twist that connects the legendary QB’s performance with the brand’s Power Boost Ingredients which can only be found in Duracell batteries.

“This campaign with Duracell really resonated with me since it’s all about being built different – something I know a little bit about,” said Brady, five-time MVP and renowned quarterback. “Duracell has always been my go-to battery because of their commitment to never settling for the status quo, and always pushing boundaries.”

The delightfully disruptive ad spot embraces Brady’s reputation of being Built Different and taps into the intersection of game time and advertising slots in a unique way that is sure to capture viewers’ attention.

“With a highly engaged audience in the hundreds of millions, the Big Game was the perfect stage to highlight how Duracell is Built Different,” said Ramon Velutini, President, North America and Latin America at Duracell. “Deploying our recently introduced spokescharacter, The Duracell Scientist, alongside Tom Brady in our debut Big Game spot puts a spotlight on the Power Boost Ingredients, but does so with a wink that we think the audience will really enjoy.”

If you missed it live during the big game, you can re-watch the moment here, brought to you by Duracell’s creative agency VaynerMedia, in collaboration with Tom Brady’s creative agency, Shadow Lion, and with support from media agency EssenceMediacom and PR agency Citizen Relations.

About Duracell

Started in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on X.com/Duracell and like us on Facebook.com/Duracell.