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Advertising
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Leading Brands Making Branded Merchandise the Centerpiece of Marketing Strategy, According to New PPAI Data

IRVING, Texas--(BUSINESS WIRE)--Branded merchandise is evolving from a promotional giveaway into a strategic marketing channel as brands seek more meaningful ways to connect with consumers, employees and stakeholders in an increasingly crowded digital landscape, according to new trend data from Promotional Products Association International (PPAI). The findings show leading brands are shifting their focus from simply generating impressions to creating memorable, high-impact brand experiences th...
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New York Life Launches “The Assist,” a docuseries featuring U.S. Men’s National Soccer Team stars and the people who helped make their dreams real

NEW YORK--(BUSINESS WIRE)--New York Life announces launch of “The Assist,” a short-form docuseries that looks beyond performance on the field to people who made it possible....
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Measured Launches MCP Server, Bringing Marketing Performance Data into ChatGPT, Claude and Other AI Platforms

AUSTIN, Texas--(BUSINESS WIRE)--Measured launched MCP capabilities, enabling enterprise marketers to access data insights in real-time within the AI tools they use daily....
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Knbeauty Spotlights Beauty Marketing Expert Eunyoung Oke’s Leadership in K-Beauty Innovation in U.S.

NEW YORK--(BUSINESS WIRE)--Knbeauty, a global beauty enterprise, highlights how brand creator Oke drives K-Beauty innovation and sets new GTM standards in the U.S. market...
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Acclaro Launches Localization Orchestration to Meet Rising Demand for Global Multimedia Content

BOSTON--(BUSINESS WIRE)--Acclaro, a leading provider of content intelligence solutions that helps brands communicate with purpose, precision and global impact, today announced the launch of Acclaro Multimedia Orchestration, a purpose-built, AI-powered solution set to transform how organizations localize and distribute multimedia content. The multimedia localization market is projected to nearly double by 2035, growing from approximately $4 billion to nearly $7.5 billion, with industries includi...
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Brands Are Using Influencer Social Content to Lead the Agentic Discovery Race, New Statusphere Data Shows

WINTER PARK, Fla.--(BUSINESS WIRE)--Statusphere’s "State of Micro-Influencer Marketing" report found enterprise brands more than doubled SEO-focused creator campaigns in 2025....
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Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel Brand

AUSTIN, Texas--(BUSINESS WIRE)--Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced the launch of a strategic AI and brand protection collaboration with a globally recognized outdoor performance apparel brand recognized as one of the leading premium outdoor brands globally, known for its technical outerwear, innovation-driven product ecosystem, and significant international retail presence. The ini...
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DoorDash, Deliveroo and Wolt Debut First-Ever International Campaign Celebrating the FIFA World Cup 2026™

SAN FRANCISCO--(BUSINESS WIRE)--DoorDash, Deliveroo and Wolt Debut First-Ever International Campaign Celebrating the FIFA World Cup 2026™...
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Amadeus Redefines Travel Advertising to Help Brands Capture Demand Earlier

NICE, France--(BUSINESS WIRE)--Amadeus today introduced the Amadeus Travel Advertising Platform at its Advertising Summit in Nice, France. Leveraging Accenture’s agentic framework for campaign execution, the platform outlines a new approach designed to help travel companies make faster, smarter advertising decisions based on where demand is forming — not just where it has already converted. Travel advertising has become increasingly complex, fragmented across channels and often driven by histor...
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Yieldmo Appoints Anthony Flaccavento as Chief Revenue Officer, Expands Executive Leadership Team

NEW YORK--(BUSINESS WIRE)--Yieldmo, a leading advertising platform improving digital ad experiences through creative tech and AI, today announced the appointment of Anthony Flaccavento as Chief Revenue Officer (CRO). In this role, Flaccavento will oversee all aspects of Yieldmo’s global revenue organization, including sales, account management, supply partnerships, and overall go-to-market execution. Flaccavento joins Yieldmo as the company continues to accelerate growth and expand its offering...