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EDO Launches Engaged Audience Planning, Empowering Brands, Agencies, Networks, and Streamers to Elevate Advanced Audiences and Outcomes-Based Planning for 2025 Upfronts Decisions
NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, is launching Engaged Audience Planning to help convergent TV marketers optimize media plans for both reach and outcomes within their existing planning solutions. The interoperable offering delivers an automated, scalable way for advertisers to test various investment scenarios and fine-tune their strategies before committing to a final media plan — making it especially valuable for buyers and sellers navigating the uncertainty of cross-pl...
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Perfect Corp. Named ‘AI Company of the Year’ at 2025 RetailTech Breakthrough Awards
NEW YORK--(BUSINESS WIRE)--Perfect Corp.(NYSE: PERF), a global leader in AI and AR beauty and fashion tech solutions, has been honored as the ‘AI Company of the Year’ at the prestigious 2025 RetailTech Breakthrough Awards. This accolade underscores the company's commitment to innovation in retail technology, particularly through its groundbreaking AI Skin Analysis solution. The RetailTech Breakthrough Awards honors excellence and innovation in retail technology, spotlighting companies and solut...
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iHeartMedia Names David Hillman Executive Vice President, Chief Legal Officer and Secretary
NEW YORK--(BUSINESS WIRE)--iHeartMedia, Inc. (Nasdaq: IHRT) announced today that David Hillman has been named its Executive Vice President, Chief Legal Officer and Secretary. In his new role, Hillman will oversee all legal matters for the company, including the compliance, regulatory and corporate governance functions, as well as the company’s Government Affairs, Business Affairs and Privacy teams. Hillman comes to iHeart with broad media experience. Most recently he served as Chief Legal Offic...
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News Corp to Report Fiscal 2025 Third Quarter Earnings
NEW YORK--(BUSINESS WIRE)--News Corp will release its third quarter Fiscal 2025 results on Thursday, May 8, 2025. News Corp Chief Executive Robert Thomson and Chief Financial Officer Lavanya Chandrashekar will discuss the results via a live audio webcast at 5:00 p.m. EDT (Sydney: May 9, at 7:00 a.m. AEST). To listen to the webcast, please register using the following link: https://newscorp-q3fy2025-earnings-call.open-exchange.net/ A live audio webcast of the call and the archived webcast will a...
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AI Research Company Tavus Debuts Hummingbird-0, Ushering in a New Era of Zero-Shot Lip Sync
SAN FRANCISCO--(BUSINESS WIRE)--Tavus, a leading AI video research company backed by Sequoia, today announced the release of Hummingbird-0 into research preview, a zero-shot lip sync model created from components of its flagship Phoenix-3 replica model. Now, with just one video and any voice track, developers can bring faces to life—instantly—without model training or manual tweaking. This step up in quality opens the door to high-quality user-generated content, foreign language dubbing for loc...
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MiQ Names Marion Hargett U.S. Chief Revenue Officer, as Programmatic Demands Surge
NEW YORK--(BUSINESS WIRE)--Global programmatic media partner MiQ today announced the appointment of Marion Hargett as U.S. Chief Revenue Officer. Joining from her most recent post as Vice President of Business Development for The Trade Desk, she brings with her 20+ years of transformative experience across programmatic, advanced TV, and digital media that will prove instrumental in her leadership of revenue growth initiatives for MiQ's largest market. In her new role, Hargett will enable data-d...
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AdGood and LG Ad Solutions Partner to Empower Nonprofits with Accessible Connected TV Advertising
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions and AdGood have announced a strategic partnership to make premium Connected TV (CTV) advertising more accessible to nonprofits. By leveraging unsold streaming inventory, the collaboration opens the door for mission-driven organizations to reach audiences on the biggest screen in the home—at a fraction of the traditional cost. “This partnership between LG Ad Solutions and AdGood is a huge moment for the streaming industry,” said Kris Johns,...
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4imprint's amplify® Magazine Spring 2025 Issue: Recognize Your Difference-Makers
OSHKOSH, Wis.--(BUSINESS WIRE)--It’s important to show appreciation to your group’s difference-makers. In this issue of amplify magazine, find ways to applaud those who matter most....
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MGID Partners with IAS to Strengthen Third-Party Measurement and Optimization
LOS ANGELES--(BUSINESS WIRE)--MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to enhance ad measurement and optimization and campaign performance measurement for its advertisers. This collaboration replaces the recently discontinued Oracle Moat, positioning IAS as MGID’s premier solution for ensuring transparency, brand safety, and accurate campaign metrics. Through this partnershi...
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DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety and Strengthen Initiatives Against Child Sexual Abuse Material Online
NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of criminal imagery online and ensuring its...