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World of Hyatt Names Jessica Pegula as Ambassador and Invites Guests and Members to Experience Unmatched Luxury at Prestigious Tennis Events
CHICAGO--(BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE: H) announced that World of Hyatt is serving up something extraordinary this tennis season – unlocking unforgettable luxury and unmatched access for members. As a newly named World of Hyatt ambassador, Jessica Pegula brings her expertise on the court to curated experiences, offering exclusive insights into the sport’s most prestigious moments. From elite tournament experiences to luxurious stays, World of Hyatt seamlessly blends the thril...
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Malcolm Stewart Partners with FXR Racing and Launches 27 Parallel Fishing Apparel Brand Backed by FXR Pro Fish
OAK BLUFF, Manitoba--(BUSINESS WIRE)--FXR Racing is thrilled to announce that Malcolm Stewart, 2016 250cc Supercross Champion and 450cc race winner, one of the most dynamic and respected riders in professional motocross and supercross, is officially joining the FXR Racing family for the 2025 season. Stewart will represent FXR’s cutting-edge dirt bike gear throughout the remainder of his racing career, bringing his signature style and grit to the track in full FXR performance apparel. In a move...
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Bojangles Introduces Watermelon Sweet Tea to Kick off Summer
CHARLOTTE, N.C.--(BUSINESS WIRE)--As the weather heats up, Bojangles is putting a fresh twist on its iconic beverage with the launch of Watermelon Sweet Tea. This limited-time offering blends our Legendary Iced Tea®, steeped the old-fashion way, with real watermelon juice for a new, refreshing flavor perfect for the summer season. Watermelon Sweet Tea is ideal for on-the-go summer road trips, afternoon pick-me-ups or pairing with your favorite Bojangles treats. To celebrate the launch – and the...
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The National Thoroughbred League Kicks Off 3rd Season at Historic Pimlico With Record Attendance, Handle
BALTIMORE--(BUSINESS WIRE)--Today, the National Thoroughbred League (NTL) reported that the opening event of its third season–the NTL Pimlico Cup generated record returns, both in terms of attendance and betting totals. With a crowd of more than 5,500 on hand in support of Baltimore Community Day, in partnership with Lamar Jackson’s Forever Dreamers Foundation, Pimlico Race Course generated a $3.9 million handle, which outpaced the track’s year-over-year handle from the same race weekend by 30%...
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National Duals Invitational Announces Loaded Field for Inaugural $1M College Wrestling Event
OKLAHOMA CITY--(BUSINESS WIRE)--The National Duals Invitational, a groundbreaking $1 million collegiate wrestling event sponsored by Paycom, has announced its inaugural 16-team field. Tickets for the premier tournament – which will take place Nov. 15-16 at BOK Center in Tulsa, Oklahoma – go on sale May 23. Cornell, Illinois, Iowa, Michigan, Minnesota, NC State, Nebraska, Northern Iowa, Ohio State, Oklahoma State and Virginia Tech all received automatic entry by finishing in the top 12 of the pr...
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MLF Announces New Partnership With Zenni Optical
BENTON, Ky.--(BUSINESS WIRE)--Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today a new partnership with Zenni Optical, the world’s leading online eyewear retailer. As part of the partnership, Zenni now becomes the Official Eyewear of Major League Fishing and title partner of Bass Pro Tour Zenni Stage 6 at the Potomac River, held June 26-29 in Marbury, Maryland. This strategic partnership unites two innovative brands, combining Zenni’s industry leade...
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COVERGIRL Teams Up With WNBA’s Chicago Sky to Be Their First Official Cosmetics Partner Celebrating Beauty and Women’s Basketball
CHICAGO--(BUSINESS WIRE)--Iconic beauty brand, COVERGIRL, today announced it has become the official cosmetics sponsor of the Chicago Sky, the 2021 WNBA Champions. This dynamic partnership bridges together two powerhouses committed to inspiring empowerment and self-expression, both on and off the court, while making it look effortless. Over the last year, COVERGIRL has made intentional strides into the world of sports by activating at major sporting events and collaborating with prominent athle...
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Indy Autonomous Challenge to Join Grand Prix of Monterey Weekend at WeatherTech Raceway Laguna Seca
MONTEREY, Calif.--(BUSINESS WIRE)--The Indy Autonomous Challenge will open the Grand Prix of Monterey with a high-speed autonomous race at Laguna Seca on July 24, 2025....
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Big Blue Swim School Appoints Brandon Bean as Chief Executive Officer
CHICAGO--(BUSINESS WIRE)--Big Blue Swim School, one of the country's fastest-growing franchises in the $3 billion learn-to-swim industry, announces the appointment of Brandon Bean as Chief Executive Officer. Bean brings over two decades of executive leadership in franchise and multi-unit operations, most recently serving as co-founder and CEO of Lumin Fitness, a tech-enabled boutique fitness concept. Before launching Lumin in 2019, Bean served as Chairman and CEO of Gold’s Gym, where he led the...
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HOKA Launches Mafate X: Redefining the Original HOKA Trail Shoe – Now Evolved for Modern Ultra Racing
GOLETA, Calif.--(BUSINESS WIRE)--HOKA®, a division of Deckers Brands (NYSE: DECK), proudly unveils the Mafate X, the latest evolution to the brand’s iconic trail franchise. The Mafate is the HOKA brand’s original trail shoe and first debuted 15 years ago at UTMB Mont-Blanc. Since then, the Mafate franchise has become a HOKA icon and continues to fuel the ambitions of trail runners globally. The Mafate X carries this legacy forward, enabling runners to get far out, faster, with engineered comfor...