SALT LAKE CITY--(BUSINESS WIRE)--Vidgo, America’s premier college sports, news and entertainment streamer, today announced the appointment of two new executives to its management team: Derek Mattsson as Chief Executive Officer, and Bill Feininger as Chief Operating Officer. Since joining Vidgo, the two executives have played a fundamental role in revitalizing the streaming service, leading its relaunch with new and enhanced technology, streamlined user experience and significantly expanded content offerings, including Vidgo’s first original programming.
Derek Mattsson, who joined Vidgo earlier this year, has been the key architect behind the reimagined Vidgo. Mattsson’s vision led to revisiting Vidgo’s programming deals with several national programming providers; developing a concrete brand strategy focused on live sports, news and general entertainment; and focusing on delivering programming of high interest to Vidgo’s existing and prospective viewers in middle America. As part of this objective, Mattsson lead efforts to enhance Vidgo’s program lineup, signing award-winning journalist and New York Times bestselling author, Bill O’Reilly, to host a new, exclusive TV series, “Shock and Awe,” only available on Vidgo. He has also been focused on establishing new strategic partnerships with programmers, retailers and television manufacturers, all with the objective of making Vidgo available to more customers at an affordable price. Additionally, Mattsson has expanded Vidgo’s executive team to include former VP of technical strategy & development at Nielsen, Bill Feininger, as COO, among others.
“I’m proud of how we’ve reimagined what a sports-first video streaming service should look like and the value it should deliver,” said Derek Mattsson. “The new Vidgo has been entirely redesigned, offering streamlined access to viewers’ favorite content, popular titles and new programming. We’re here to serve the nation’s underbanked communities with the streaming content they want. Our new executive team further demonstrates Vidgo’s dedication to putting fans first and highlights how we are always looking for ways to bring the best streaming options to our subscribers.”
Since joining Vidgo as Chief Operating Officer, Bill Feininger has taken the helm of Vidgo’s platform and technology. Focused on delivering a flawless viewing experience, Feininger has transitioned all of Vidgo’s platform development in house to unify the User Interface (UI) and features across all streaming platforms, including cloud-based DVR capabilities, and increased Vidgo’s delivery capacity from 400 to 680 channels. He has also enhanced Vidgo’s digital ad insertion capabilities with automated reporting systems for content partners, an operational dashboard and a promotions management system that tracks individual advertisements and marketing campaigns. Additionally, Feininger successfully launched Vidgo’s NFL and college football “Game of the Week” program, which offers full access to stream the most hyped game each week, entirely free, with no subscription required.
“As a lifelong sports fan with a career in media technology, I was captivated by Vidgo’s commitment to sports streaming and the opportunity to develop a first-of-its-kind streaming service,” said Bill Feininger. “The new and improved Vidgo offers a better value than ever. With more than 150 popular television networks, 35 sports channels, expanded Spanish-language offerings, original programming and a personalized viewing experience, every viewer will find something they love.”
Mattsson previously co-founded and served as president of placemedia, a programmatic advertising supply side platform, which was acquired by Altice to become the foundation of its programmatic ad sales. In 1996, as regional vice president at AT&T Media Services, Mattsson developed the concept of packaging cable television and Internet for auto dealers, ultimately parlaying that strategic sales innovation in his role as president and CEO of Vehix, an online automotive buying service purchased by Comcast in 2008. Under Mattsson’s leadership, Vehix grew from a total investment of $3M into one of the top ten online automotive websites, driving $30+ billion in automotive ad spending.
Bringing over 25 years’ experience in media research and television technology, Bill Feininger previously served as president for FourthWall Media where he developed a new set-top-box data analytics service that collected data from over 1.3 million homes. Feininger also spent fifteen years with Nielsen, serving as vice president of technical strategy and development, guiding innovations for collecting data from any new video content delivery device or service. Feininger holds twenty-one patents for data collection and processing compliance.
About Vidgo
Subscribers now have the Freedom to be EntertainedSM, affordably with a choice of watching content in real time, DVR, and on-demand on three devices simultaneously. It's never been easier to watch what Americans love. Vidgo’s simple, elegant, and reimagined live TV streaming platform is a cost-friendly option for home viewing and on-the-go streaming -- every TV fan can watch at home or on the go.
The Vidgo Plus starter package offers 110 channels including 32 sports channels; its Vidgo Premium package offers more than 150 channels and features 35 sports networks including the option to add NFL RedZone.
With the addition of its first original series, Bill O’Reilly’s Shock and Awe, this direct-to-consumer, independently owned streaming service offers the best value for on-demand video subscriptions – enabling subscribers to enjoy great TV without sacrificing quality.
The company is also meeting the growing demand for Latino TV streaming with its VidgoMás package featuring live and on-demand Spanish-speaking channels including some of the best sports, news, and entertainment.
For more information, please visit: www.vidgo.com
