65%64%63%62%61%of people are visual learners+94%+93%+92%+91%+90%More Views on Visual Content+27%+26%+25%+24%+23%higher CTR on Visual Content32%31%30%29%28%Adults Access News on YouTube
Your Vision, AP’s Expertise
Incorporating multimedia assets like photographs, videos, and other visual elements into your news releases helps capture the attention of journalists and your target audiences. Visuals have the power to convey complex information, evoke emotion, reinforce key messages, and make your news more engaging and memorable.
Custom Content Production
Custom Content Production
AP Content Services has global talent and resources to create custom content, handling all logistics for your photo or video shoots. With 1,500+ freelance photographers and 500+ video crews, they deliver high-quality imagery.
Native Advertising Made Easy
Native Advertising Made Easy
AP Content Services provides native advertising campaigns that leverage AP's extensive reach. These campaigns include native ads and branded content integrated into AP’s news stream, targeting engaged audiences effectively.
Multimedia and Press Release ROI
Multimedia and Press Release ROI
Multimedia is crucial for journalists and enhances story engagement. Releases with imagery outperform text-only releases. See the difference with our analytics reports; track your performance and optimize your strategy.
Strategic Solutions for Your Stories
Discover the full potential of our partnership with AP Content Services and learn how to leverage their extensive offerings to elevate your news releases and amplify your messaging.
What multimedia release options do you offer?
Sharing multimedia with your press release enhances engagement and shareability, effectively capturing the attention of journalists and your target audience. Visual elements like images, videos, and infographics convey complex information and evoke emotions, making your message more memorable.
With Business Wire, you can easily add multimedia through a Smart News Release, which features a single asset, or an Interactive Media Release, which offers a more dynamic and immersive experience. Both options boost visibility and drive higher audience engagement with your news.
How do I initiate a photo or video shoot?
What is native advertising & how do I get started?
