+94%+93%+92%+91%+90%views on multimedia releases+50%+49%+48%+47%+46%engagement over text-only release+15%+14%+13%+12%+11%link clicks over text-only release27+26+25+24+23+types of multimedia to feature
Everything You Need to Create a Visual Story
Business Wire’s team of experts makes it easy for you to build your visual news release story. Add photos, videos, and more, or build a fully interactive, custom press release. Create an engaging news experience and stand out from the crowd!
Dig Deeper into Multimedia News Releases
Never used visual or multimedia assets in your press releases? Don’t worry, Business Wire has you covered. Learn more and talk to our expert team.
What is “multimedia” content?
Multimedia content brings together text, images, audio, video, and interactive elements to create a fun and engaging experience, making stories more exciting and information easier to understand.
Photos and video are the most common forms of multimedia, but content such as infographics or audio clips are also considered multimedia. Let the Business Wire team guide you through your multimedia news release options.
How does multimedia increase performance?
What type of multimedia is best for my news release?
Create Visual Impact
Multimedia News Releases
Create an engaging multimedia news release with Business Wire's Smart News Release. Add photos, videos, and more to your announcement to tell a visually compelling story. An added bonus: videos distributed with Business Wire news releases are also published to AP Video Hub, used by top media outlets worldwide.
Interactive Media
Transform Your Multimedia News
Interactive Media blends traditional press release elements with dynamic features, creating an engaging experience. Photos, videos, presentations, and more, are combined into a visually stunning, interactive asset. Distributed with your release, you provide a comprehensive package for media and audiences to explore your news.
