Gilly’s Magic Muffins Introduces “Show Shape,” a new Low Sugar Signature Horse Treat for 2025

Meet “Gilly” in her kitchen during the Virtually Everything Equestrian (VEE) Wholesale Trade Show, January 21-27, 2025

SALT LAKE CITY--(BUSINESS WIRE)--Newly available today from Gilly’s Magic Muffins™ is lower-sugar “Show Shape,” a new Signature Flavor horse treat from the small-batch manufacturer. Gilly’s Magic Muffins will promote the full line of magic muffins from her commercial kitchen as part of the Virtually Everything Equestrian (VEE) online wholesale trade show for independent equestrian retailers hosted on Facebook Live.

“New this year, our Show Shape Magic Muffin is a colorful and pleasing horse treat,” says owner Lee Rech, aka “Gilly.” “It’s made using all-natural ingredients with no added sugar.”

Perfect for equestrians concerned about their horse’s and pony’s sugar intake, Show Shape features a carrot chip center, Gilly’s signature dry mix, and a hint of unsweetened applesauce for flavor and texture—no molasses or brown sugar added.

Show Shape and Gilly’s other popular Signature Flavor Magic Muffins are sold exclusively through independent equestrian retailers located throughout the United States.

To learn more about the Gilly’s Magic Muffins’ social media and brand ambassador program and how to become an ambassador, please email Irene Powlick.

About Gilly’s Magic Muffins™

Founded in November 2023 by horse lover and influencer Lee Rech, aka “Gilly,” Gilly’s Magic Muffins™ is a manufacturer of small-batch, handmade horse treats sold exclusively by independent equestrian retailers and suppliers throughout the United States. Follow Gilly’s Magic Muffins on Instagram and Linkedin.