RESTON, Va.--(BUSINESS WIRE)--Zoomph is thrilled to announce the release of the new and improved Zoomph Broadcast, an updated dashboard and reporting tool for analyzing sports viewership and partnerships. Zoomph is taking broadcast measurement to the next level, providing customers access to all critical broadcast metrics with industry-leading speed and accuracy.
"The updated broadcast tool is a game-changer for the industry," said Nick Cronin, Chief Product Officer & Co-Founder. "Our customers can now access in-depth, real-time insights to elevate their sports media strategies."
The streamlined dashboard offers a concise overview of industry-valued audience data within 48 hours, including Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune. This data is sourced from 40M devices in 32M households using trusted partners like LG Ad Solutions, Xperi TiVo, and Guideline.
The dashboard also maps out minute-to-minute, day-to-day, or month-to-month viewership and breaks down market reach with a heat map. Plus, a game-by-game breakdown allows users to quickly click into insights for a specific event.
In the partner reporting tab, customers can easily track partnership performance for specific events or an entire season using Zoomph’s logo AI technology and metrics like Media Value, Brand Value, Impressions, and Duration.
Zoomph Broadcast Key Updates:
- Enhanced Visualization: Improved dashboard for easy data access.
- Fast Data: 48h turnaround.
- Comprehensive Metrics: Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune.
- Viewership Mapping: Minute-to-minute, day-to-day, or month-to-month trends.
- Market Reach Breakdown: Detailed heat map and top market list.
- Partner Reporting: Logo AI detection for partner performance tracking.
- Advanced Partnership Metrics: Media Value, Brand Value, Impressions, and Duration.
"In today's rapidly changing sports media landscape, the importance of accurate broadcast and live sports data cannot be overstated," said Amir Zonozi, CEO & Co-Founder. "This empowers our clients to make data-driven decisions with confidence, ensuring they stay ahead in the competitive sports industry."
Click here for more information on Zoomph Broadcast.
About Zoomph
Zoomph empowers brands, agencies, and rights holders, across sports and entertainment with impactful social media, broadcast, partnership, and audience data. Zoomph partners with organizations and brands across sports and esports, including the Golden State Warriors, New York Giants, NASCAR, Angel City FC, and DUDE Wipes. For more information, visit Zoomph.com.
