LOS ANGELES--(BUSINESS WIRE)--Warner Music today announced its partnership with Community, the innovative text messaging platform that powers direct relationships and one-on-one conversations at scale, marking Community’s first deal with a major music company.
Select Warner Music artists will be given the power to personally text with fans via a 10-digit Community number – keeping them informed of exclusive releases, drops, ticket sales, merch, and more, free of social algorithm interference, spam, and ads. Average open rates through Community are upwards of 95% within the first 3 minutes of receiving a text message with a 59% average click through rate.
Scott Cherkin, SVP, Global Audience Strategy, WEA, said: “Community's model helps us cut through the noise and gives us an authentic, personal, and unique way to reach the superfans. The direct line helps our artists get to know their fans better and opens up opportunities for them to plug their priorities – whether it be merch, concert tickets, or a new single – knowing they have an engaged and eager audience on the receiving end. Some artists are already promoting their numbers at shows to really great reception and we’re excited to offer Community to even more artists in the Warner Music family.”
David Ross, SVP, Growth, Partnerships and Revenue, Community, added: “Our partnership with Warner Music unlocks additional opportunities for artists to drive engaging conversations at scale with their fans. Expanded connections with fans ultimately results in increased sales, greater content consumption, deeper artist affinity and additional opportunities for Warner Music’s roster and brands.”
Warner Music artists have been early adopters of Community including Warner Records’ Ali Gatie who regularly texts with his fans, sending them personal birthday messages and exchanging selfies. Labelmates Junior Varsity have also been steadily building their Community presence through their A F$*KING WEEKEND pop up shows in New York City and Los Angeles, which fans exclusively RSVPed to and got location details for by texting Junior Varsity’s Community number.
Warner Music joins a growing list of companies who have joined Community, like PEOPLE Magazine, Williams Sonoma, The Shade Room, Slutty Vegan, and more. For more information on the partnership, please visit Community.com.
About Community
Community powers direct relationships and one-on-one conversations between Leaders and their Members through text messaging at scale. Launched in 2019 and headquartered in Santa Monica, Calif., Community is breaking new ground in trusted marketing and communications channels by connecting Leaders–global pop culture stars, local community organizers, small business owners and brands–to their Members to drive conversations that convert into actions, sales, revenue and more. Join us at www.community.com TEXT US for your own number: (323) 310-2202
About Warner Music Group
With a legacy extending back over 200 years, Warner Music Group (WMG) today brings together artists, songwriters, and entrepreneurs that are moving entertainment culture across the globe. Operating in more than 70 countries through a network of affiliates and licensees, WMG’s Recorded Music division includes renowned labels such as Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville. WMG’s music publishing arm, Warner Chappell Music, has a catalog of over 1 million copyrights spanning every musical genre, from the standards of the Great American Songbook to the biggest hits of the 21st century. Warner Music Group is also home to ADA, the independent artist and label services company, as well as consumer brands such as Songkick, the live music app; EMP, the merchandise e-tailer; and UPROXX, the youth culture destination. Follow WMG on Instagram, Twitter, LinkedIn, and Facebook.