NEW YORK--(BUSINESS WIRE)--Triton Digital®, the global technology and services provider to the digital audio and podcast industry, released today the first Podcast Report for the United States, powered by their Podcast Metrics measurement service. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.
The Top Podcasts are ranked by both Average Weekly Downloads and Average Weekly Users for the February 17th through March 15th reporting period, in accordance with the latest IAB Podcast Technical Measurement Guidelines. Leading podcasts by Average Weekly Downloads include My Favorite Murder with Karen Kilgariff and Georgia Hardstark, The Ben Shapiro Show, Up First, and Dateline NBC, with NPR News Now taking the #1 spot as the most downloaded podcast in the United States.
For the same reporting period, leading podcasts by Average Weekly Users include Up First, My Favorite Murder with Karen Kilgariff and Georgia Hardstark, The Ben Shapiro Show, Fresh Air, and NPR Politics, with NPR News Now taking the #1 spot as the most downloaded podcast in the United States from February 17th through March 15th, 2020.
The Top Networks are also ranked by Average Weekly Downloads and Average Weekly Users for the reporting period of February 17th through March 15th (Monday to Sunday). This reporting period, NPR took the #1 spot with 39,224,000 Average Weekly Downloads and 12,873,000 Average Weekly Users, followed by RADIO.COM/Cadence 13 and Stitcher. The Top 10 Networks represent 501M downloads in total.
“As one of the leading podcasters in the U.S., it’s been important to us that we approach the marketplace with true transparency as it pertains to measurement. We are thrilled to participate in Triton’s Podcast Report, and look forward to the increased engagement and significant growth that it will undoubtedly facilitate in the podcast industry at large,” said Ken Lagana, Executive Vice President, Digital Sales, Entercom.
“As podcast titles increase and listenership continues to grow, it is essential to have third party industry sources to measure and validate top performing shows,” said Lauren Russo, EVP, Managing Partner Audio Investment, Horizon Media. “As the podcast marketplace continues to evolve, having access to tools to inform our plans and negotiations will only contribute to continued revenue growth.”
“We are pleased to expand our Podcast Reports to the United States, providing buyers with the trustworthy, third-party podcast measurement they need to make informed decisions around podcast advertising,” said John Rosso, President of Market Development at Triton Digital. “Additionally, our Podcast Reports are providing Networks with the reputable consumption data they need to grow their podcast strategies, gain a better understanding of their audiences, and increase their advertising revenue.”
Certified by the IAB Tech Lab, the reports eliminate inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data in the US. In addition to the U.S., Triton currently publishes Podcast Reports in Australia and Latin America, and has announced that the Netherlands will follow.
To view the first U.S. Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports.
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact solutions@tritondigital.com.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provide reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more. To learn more, visit https://www.tritondigital.com or contact Solutions@tritondigital.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital and Stitcher are wholly owned subsidiaries of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
