Press Release ROI & Measurment Resources

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize your strategies, and demonstrate the value of your efforts.
Blog

From Click to ROI: Tips for Links in Your Press Release

Discover the best linking practices for press releases to boost SEO, drive traffic, and enhance reader engagement effectively.
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Blog

Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Webinars

Mastering Investor Relations Communications

Business Wire Blog Post: Leveraging Data to Amplify the Reach and Impact of Press Releases
Blog

Leveraging Data to Amplify the Reach and Impact of Press Releases

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Blog

Measuring the Success and ROI of Your Press Releases

Blog

AI in the Black Community

Blog

Four Ways to Track PR Success During Conference Season

Guides

Optimize Your News Releases

Incorporating Keywords in Your News Release
Blog

Incorporating Keywords in Your News Release

Webinars

Attributing Economic Results to Press Releases

Measuring Success: Three Metrics for PR Agency Employees
Blog

Measuring Success: Three Metrics for PR Agency Employees

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Case Studies

Spok Case Study

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Case Studies

Chatmeter Case Study

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