Copy.ai Publishes First of Its Kind GTM AI Maturity Model, Assessment and State of GTM AI Report

New Suite of Research and Thought Leadership Empowers Organizations to Advance Their GTM AI Journey and Eliminate GTM Bloat

SAN FRANCISCO--(BUSINESS WIRE)--Copy.ai, the leading GTM AI platform, has unveiled an AI maturity model specifically designed for go-to-market teams. The GTM AI Maturity Model provides a comprehensive framework for organizations to assess their current AI maturity level as well as a roadmap for companies to take actionable steps towards optimizing their GTM AI strategy.

"Every company is struggling with the challenges of GTM bloat—the tools, processes, and org designs that are hindering their ability to drive growth and profitability," said Paul Yacoubian, CEO and co-founder of Copy.ai. "Our GTM AI Maturity Model allows leaders to identify inefficiencies, streamline their operations, and harness the power of AI to achieve real, sustainable go-to-market velocity."

The GTM AI Maturity Model is the result of extensive research and collaboration with industry leading sales and marketing teams, drawing upon real-world experiences and best practices. It consists of five distinct phases, each representing a critical stage in the journey towards AI-driven GTM excellence:

1. No AI Adoption: Manual processes with fragmented data and inefficiency.
2. Basic AI Automation: Teams test AI tools individually without alignment.
3. AI-Augmented Solutions: Successful pilot leads to department-wide AI adoption.
4. AI-Embedded GTM: AI adoption spreads across departments with centralized strategies.
5. AI-Driven GTM: All GTM functions operate with a centralized AI approach, automating tasks and unlocking personalization.

"Our report ‘The State of GTM AI’ is based on deep research and insights across our enterprise customers," said Kyle Coleman, Chief Marketing Officer. "It provides data around AI adoption and impact, and lays out a roadmap for realizing the potentially transformational value of AI. To accelerate that value realization, we’re sharing some of the most popular, highest impact GTM AI workflows on gtm.copy.ai."

Empowering Companies with Actionable Insights

The GTM AI Maturity Model is supported by a 2-minute GTM AI Maturity Assessment, which allows organizations to evaluate their current AI adoption level through a series of quick questions. Upon completion, users receive a customized report outlining their maturity level and relevant free tools to accelerate their GTM AI strategy.

The future of GTM is being written today

The State of GTM AI report is designed to empower teams with strategic insight and actionable steps for implementing a comprehensive GTM AI strategy. It brings together current adoption statistics, key trends, and next steps for leadership teams.

Getting started on GTM AI

Using a GTM AI Platform allows companies to gain the full potential of AI. The impact is swift and durable, as companies are able to reduce GTM bloat of redundant technologies, internal processes and external resources.

To learn more about the GTM AI Maturity Model, take the AI Maturity Assessment, read “The State of GTM AI” report, and try a variety of free AI tools, visit gtm.copy.ai.

About Copy.ai

Copy.ai is the industry's first GTM AI Platform. The Copy.ai platform ingests unstructured data and orchestrates coordinated workflows across sales, marketing, and customer success. Enterprise customers like ServiceNow, Juniper, and Siemens leverage Copy.ai to eliminate repetitive tasks, freeing teams to focus on high-impact activities. Copy.ai is used by more than 17 million people. Copy.ai is backed by Wing Venture Capital, Sequoia Capital, Craft Ventures, and K5. To learn more, visit copy.ai.