PriceKubecka Founder Brian Price Retires, Transitions to Full-Time CEO Role at Autire

DALLAS--(BUSINESS WIRE)--National CPA firm PriceKubecka, PLLC announces that after 37 years of leadership, Brian Price has officially retired from the firm to focus full-time on his role as CEO of Autire Technologies, LLC. Price, who founded PriceKubecka and grew it into one of the top 1% of CPA firms nationwide for 401(k) audit volume and quality, will now devote his expertise to revolutionizing Employee Benefit Plan (EBP) audits through automation and innovation.

“Brian’s impact on PriceKubecka has been immeasurable,” said Jason George, PriceKubecka’s new Managing Partner. “He created a firm culture that not only demanded excellence but is also fun to work at. His leadership, vision, and dedication to the CPA profession will leave a lasting legacy.”

A Legacy of Innovation and Mentorship

From day one, PriceKubecka wasn’t just another CPA firm. Brian Price set out to challenge outdated practices, embrace technology, and build a culture where professionals could thrive. He made mentorship a priority, equipping his team to grow while redefining what a modern CPA firm could be.

Brian’s commitment to the profession has extended beyond PriceKubecka, as he has served on the AICPA’s EBP Audit Quality Center’s Executive Committee and currently sits on the Advisory Board of the SPARK Institute, one of the retirement plan industry’s most influential advocacy organizations.

Continuing the PriceKubecka Legacy

Under Jason George’s leadership, PriceKubecka will continue to challenge the norms of the accounting industry by offering high-value tax, assurance, and business advisory services—without the stuffiness and outdated thinking that hold other firms back. The firm remains committed to its non-traditional approach, ensuring clients get real value, clear guidance, and a CPA partner that actually understands their business.

“While Brian’s leadership at PriceKubecka will be missed, his passion for innovation and excellence lives on through all of the talented people that he has helped shape over his career,” George added. “We’re excited to see him continue to disrupt the accounting industry and proud to continue his legacy of excellence at PriceKubecka.”

For more information about PriceKubecka visit www.pricekubecka.com. To learn more about Autire visit www.autire.com.