WILLIAMS SONOMA LAUNCHES NEW COLLABORATION WITH IRON CHEF MASAHARU MORIMOTO

New Food Collection Celebrates Chef Morimoto’s Signature Flavors and Techniques

SAN FRANCISCO--(BUSINESS WIRE)--Williams Sonoma, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer announced today, the launch of a new food collaboration with Michelin-starred restaurateur, author, TV personality and Iron Chef, Masaharu Morimoto. Known for his distinctive fusion-style creations, bridging Japanese flavors with the American palate, Chef Morimoto partnered with Williams Sonoma to create a collection of sauces and ramen bases that are meticulously crafted using the finest ingredients that elevate everyday meals with bold-Asian-fusion flavors.

“Whether you’re a seasoned chef or just starting your culinary journey, The Morimoto Collection for Williams Sonoma will bring bold flavors and authentic techniques to your kitchen,” said Williams Sonoma President, Felix Carbullido. “We are honored to bring Chef Morimoto’s world-class culinary expertise to our customers, empowering them to explore new flavors and elevate their home dining experience.”

"I am thrilled to be partnering with Williams Sonoma, blending the authentic taste of Japanese cuisine with the simplicity of everyday cooking,” said Chef Morimoto. "Together, we've created the Morimoto Collection, which reflects my passion for blending accessible cuisine with the unique flavors of Japanese cooking. My hope is that these sauces and ramen bases will inspire both new and experienced cooks to discover the joy of cooking with bold, authentic flavors.”

The Morimoto Collection for Williams Sonoma is crafted to bring the authentic flavors of Japan into the home kitchen and uses the same ingredients featured at Chef Morimoto’s celebrated restaurants located around the world. The collection includes:

• Morimoto x Williams Sonoma Poke Sauce – A bold blend of sweet tamari, mirin, sesame, and spicy-sweet notes perfect for drizzling on raw or grilled fish, stir-fries, and rice dishes, $14.95.
• Morimoto x Williams Sonoma Ponzu Sauce – Balanced blend of tart yuzu, tangy vinegar, and umami-rich soy, ideal for dipping, dressings, and marinades, $14.95.
• Morimoto x Williams Sonoma Spicy Garlic Soy Sauce – Rich, umami-packed sauce with garlic and a kick of cayenne heat, great as a dip for vegetables or finishing touch for roasted meats, $14.95.
• Morimoto x Williams Sonoma Tamarind Sweet Chili Grilling Sauce – Featuring chili peppers, soy, and a spicy-sweet tamarind base, this grilling sauce elevates meats, poultry, vegetables, and noodles, $16.95.
• Morimoto x Williams Sonoma Teriyaki Grilling Sauce – The classic flavors of soy and sweet teriyaki shine in this versatile glaze, marinade, or dip, $16.95.
• Morimoto x Williams Sonoma Yakiniku Grilling Sauce – An aromatic balance of sesame, ginger, garlic and soy, perfect for grilling meat, fish, and vegetables, inspired by the Japanese yakiniku tradition, $16.95.
• Morimoto x Williams Sonoma Miso Ramen Broth Concentrate – A rich, umami-packed base for ramen, soups, or stews, with complex notes of sake, red miso, and blend of vegetables , $29.95.
• Morimoto x Williams Sonoma Tan Tan Ramen Broth Concentrate – A spicy and aromatic broth starter blending coconut, Thai chiles, tamarind, fish sauce, and red curry, inspired by Laksa style noodles, $29.95.
• Morimoto x Williams Sonoma Sesame Ramen Dressing – A creamy sesame dressing with ginger, garlic, and umami soy sauce, perfect for hot or cold noodles, tofu, and meats, $29.95.

To celebrate the launch of this new collaboration, all Williams Sonoma stores will be sampling the Morimoto Collection for Williams Sonoma on Friday, February 21 and Saturday, February 22.

For more information about the Morimoto Collection for Williams Sonoma, please visit: www.williams-sonoma.com/morimoto.

ABOUT WILLIAMS SONOMA

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

ABOUT MORIMOTO

Chef Masaharu Morimoto — known to millions as the star of Iron Chef and Iron Chef America and now exetive producer and head judge for Roku’s Sushi Master — has garnered critical and popular acclaim for his seamless integration of Western and Japanese ingredients. In 2001, Chef Morimoto opened his first restaurant in Philadelphia, which was later followed by restaurants in New York, Napa, Honolulu, Boca Raton, Mumbai, Mexico City, Tokyo, and Maui. Morimoto Asia Orlando at Disney Springs opened in 2015, followed by Momosan NYC and Morimoto Las Vegas at MGM Grand in 2016. Morimoto Asia Waikiki, Momosan Waikiki, and Morimoto Doha opened in 2018. Next came Momosan Seattle (2019), Momosan Wynwood (2020), Morimoto Taghazout Bay (2021), Sa’Moto (2021), Momosan at Hub Hall in Boston (2021), Morimoto Asia Napa and Momosan Santana Row (2022), Morimoto Bordeaux, Morimoto Jakarta and Morimoto by Sea aboard Holland America Line’s Nieu Amsterdam (2023), and most recently Mori Mori, bringing Chef Morimoto’s global restaurant count to 24. His first cookbook, Morimoto: The New Art of Japanese Cooking (2007), won two IACP awards (in the “Chef’s and Restaurants'' category and the “First Book: The Julia Child Award"), and it was nominated for a James Beard Foundation Award. His second cookbook, Mastering The Art of Japanese Cooking (2017), introduces readers to the healthy, flavorful, surprisingly simple dishes favored by Japanese home cooks. Follow Chef Morimoto via Instagram, Facebook, Twitter or www.ironchefmorimoto.com.

WSM-PR