StretchLab Becomes Official Stretching Partner of Major League Pickleball

Leading Assisted Stretching Franchise Supports Mobility and Recovery for Pickleball Athletes Nationwide

IRVINE, Calif.--(BUSINESS WIRE)--StretchLab, the largest assisted stretching brand in the United States, announced today its official sponsorship of Major League Pickleball (MLP) - the preeminent, coed, team-based professional pickleball league - strengthening StretchLab’s presence within the rapidly growing pickleball community. In addition to its designation as Exclusive Preferred Stretch Partner, the partnership will run through the 2025 season and highlights StretchLab’s commitment to enhancing athletic performance, mobility, and recovery for both recreational and competitive athletes.

Pickleball is one of the fastest-growing sports in the U.S. according to the Topline Participation Report from the Sports & Fitness Industry Association (SFIA), attracting active adults who prioritize fitness and wellness. MLP features over 100 of the best athletes in the sport across 22 teams, iconic team owners, and the most electric live events and fan experience. Pickleball players make up a significant portion of StretchLab’s core consumer base, who seek improved flexibility, faster recovery, and injury prevention to stay active longer.

“With pickleball’s explosive growth and staying power, we recognize the increasing demand for solutions that help players perform at their best and stay in the game,” said Verdine Baker, President of StretchLab. “Our partnership with MLP connects us directly with this passionate community and reinforces our commitment to support active people at all levels and abilities.”

As a proud partner of MLP, StretchLab studios will be in attendance at select tournaments to offer attendees the opportunity to experience the benefits of assisted stretching firsthand through on-site assisted stretching sessions. StretchLab will also collaborate with MLP partners to offer exclusive promotions and co-branded experiences. StretchLab is thrilled to introduce MLP fans and players alike to its top-tier recovery and mobility solutions, helping them stay in peak condition both on and off the court.

For more information about StretchLab and its franchising opportunities, visit stretchlab.com. For more information on MLP and details on upcoming competition schedules, visit majorleaguepickleball.net.

About StretchLab

Founded in 2015, StretchLab is the largest assisted stretching brand in the United States that was created to help people through customized flexibility services. It offers one-on-one and group assisted stretching sessions to customers across a broad range of age and fitness levels. StretchLab's advanced "Flexologist" instructors hold a nationally recognized certificate in assisted stretching, accredited by the Institute for Credentialing Excellence, following extensive training both in the classroom and on the job. Ranked in Entrepreneur Magazine's Franchise 500, Fastest-Growing Franchises and Top New Franchises four years running, as well as Inc. Magazine's Inc. 5000 in 2020 and 2021. The brand is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about StretchLab, visit www.stretchlab.com.

About Major League Pickleball

Founded in 2021, Major League Pickleball (MLP) is the preeminent, coed, team-based professional pickleball league, featuring over 100 of the best athletes across 22 teams, iconic team owners, and the most electric live events and fan experience in the sport. In 2024, MLP and the PPA Tour merged under the newly-formed United Pickleball Association (UPA), bringing together the leading professional pickleball organizations under a single entity. For more information on MLP, visit the official website and follow MLP on Facebook, Twitter, Instagram, TikTok and YouTube.