Mini Melts and 7-Eleven, Inc. Unveil New Flavor Inspired by Iconic Slurpee Drink

Bold new treat infuses the fan-favorite frozen beverage with beaded ice cream, featured at 7-Eleven Experience 2025 in Las Vegas

TREVOSE, Pa.--(BUSINESS WIRE)--Mini Melts USA, the leader in premium beaded ice cream, is teaming up with 7-Eleven, Inc. to unveil an exclusive new flavor inspired by the Blue Raspberry flavored Slurpee^® drink. Capturing the nostalgia of the beloved frozen beverage in a fun, beaded ice cream format, the new Mini Melts Slurpee Blue Raz offers consumers a whole new way to enjoy their favorite treat while on-the-go.

Launching in early Summer 2025 just in time for peak ice cream and Slurpee drink season, Mini Melts Slurpee Blue Raz will be available at participating 7-Eleven^®, Speedway^® and Stripes^® locations nationwide. With its refreshing, fruity flavor and signature Mini Melts beaded texture, the new flavor is designed to be a crowd-pleaser during the warm summer months.

"As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver 'spoonfuls of fun' with every bite by crafting experiences that go beyond just product," said Dan Kilcoyne, president and CEO of Mini Melts. "The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers."

"At 7-Eleven, we’re all about thinking outside of the box with our Slurpee drink flavors and products, mixing up bold and unexpected combos that keep our fans coming back for their next brain-freezing adventure," said Jasmeet Chawla, senior vice president of merchandising at 7-Eleven (Center of Store and Services). “The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy indulgence of beaded ice cream.”

For more information, visit minimelts.com.

About Mini Melts USA

Founded in 2004, Mini Melts is one of the fastest-growing ice cream novelties in the U.S., offering a premium beaded ice cream experience made with 14% butterfat for unmatched flavor and quality.

Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the perfect temperature for a uniquely enjoyable melt-in-your-mouth experience. Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide.

Mini Melts is headquartered in the Philadelphia Metro Area, with a manufacturing facility in Norwich, Connecticut, and distribution centers strategically located across the U.S. For more information, visit minimeltsusa.com or follow along on Facebook, Instagram and TikTok.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven^® stores, 7-Eleven, Inc. operates and franchises Speedway^®, Stripes^®, Laredo Taco Company^® and Raise the Roost^® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards^® and Speedy Rewards^® loyalty programs with more than 80 million members, place an order in the 7NOW^® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at 7-eleven.com.