Object First Achieves 389% Year-Over-Year Increase in Worldwide Bookings in 2024

Exceptional Growth and Strategic Partnerships Drive Global Momentum

BEVERLY, Mass.--(BUSINESS WIRE)--Object First, the provider of Ootbi (Out-of-the-Box-Immutability), the ransomware-proof backup storage appliance purpose-built for Veeam^®, today announced strong growth in bookings, customers, and partners for 2024. The company achieved an impressive 389% year-over-year increase in worldwide bookings compared to 2023, reflecting the growing demand for immutable backup storage built on Zero Trust principles to protect data against ransomware and other threats. Q4 2024 bookings worldwide grew 294% year-over-year compared to Q4 2023, including over triple-digit growth in six-figure and above deals.

“Our success in 2024 is a testament to the trust our customers and partners place in us, and the value Object First delivers,” said David Bennett, CEO at Object First. “Organizations worldwide are increasingly prioritizing secure, easy-to-use and powerful data protection solutions, and our Ootbi appliances continue to set the standard for true immutability and simplicity. With the momentum we've built this year, we’re well positioned for even greater achievements in 2025.”

Customer and Partner Growth

Object First saw its global customer base increase by 374% year-over-year in 2024 compared to 2023, and its global partner ecosystem expanded significantly, with a 262% increase in transacting partners during the same period.

Highlights from the quarter included T-note becoming Object First’s first Platinum Partner in LATAM and significant partner expansion in EMEA, where the number of transacting partners nearly quadrupled. New partnerships included Axians and DMS in the UK, Insight in France, ContecNow and Seidor Soluciones Globales in Spain, and German partner Erik Sterck. In the USA, Object First strengthened its presence in Southern California through its collaboration with GST, serving state, local, and healthcare organizations.

Object First customer John Lawrence, Network Administrator at WCTEL in South Carolina, USA, shared his experience with Ootbi, “We successfully set up our appliance and managed to get it in place before Hurricane Helene hit. It was refreshing to have a product that was so quick and easy to get into production, and it has already proven to be very useful.”

"In our research to find a Veeam-compatible hardware appliance, we identified that Ootbi by Object First was exactly what we needed. Ootbi’s focus on immutability and advanced security makes it the ideal choice to strengthen our backup and data protection strategy," said Object First partner Jordi Pera, Cloud & Infrastructure Sales Manager at ContecNow in Barcelona, Spain.

2024 Milestones

Object First celebrated several milestones in 2024, including opening its Barcelona office, hiring 104 new employees across 12 countries, and the successful completion of five product releases, including the Virtual Storage Appliance for demos and testing leveraged in the Hands-on Labs conducted in collaboration with Veeam. Object First further strengthened its commitment to security by completing two rounds of independent testing with the NCC Group and signing the Secure by Design pledge created by CISA.

Object First’s achievements were recognized by the industry through numerous prestigious awards in 2024, including CRN Storage 100 list, CRN Women of the Channel, CRN Channel Chief, CRN Partner Program, CRN Stellar Startups, and Storage Awards: One to Watch.

About Object First

Ransomware-proof and immutable out-of-the-box, Ootbi by Object First delivers secure, simple, and powerful backup storage for Veeam^® customers. The appliance can be racked, stacked, and powered in 15-minutes. Ootbi is built on immutable object storage technology designed and optimized for unbeatable backup and recovery performance. Eliminate the need to sacrifice performance and simplicity to meet budget constraints with Ootbi by Object First.