PLANTATION, Fla.--(BUSINESS WIRE)--NationsBenefits®, the leading healthcare fintech, supplemental benefits and outcomes platform is thrilled to announce Rite Aid as the latest addition to its growing network of retail partners. Through this partnership, NationsBenefits’ health plan client members can now use their Benefits Mastercard® Prepaid Card* at over 1,300 Rite Aid locations, gaining access to a wide range of eligible over-the-counter (OTC) health and wellness essentials to support healthier choices in their local communities.
By leveraging NationsBenefits’ proprietary Basket Analyzer Service (BAS) technology, the integration with Rite Aid allows for seamless point-of-sale transactions and real-time adjudication of eligible items, making it easier than ever for members to access the products they need.
Social determinants of health, such as access to nutritious food, healthcare products, and medication, are among the key factors that influence overall health outcomes. According to the U.S. Department of Health and Human Services, SDoH can account for up to 80% of an individual’s health outcomes – and is a strong focal point for health plans aiming to improve and positively impact member outcomes. Rite Aid, a neighborhood pharmacy retailer, plays a vital role in improving access to OTC health and wellness items, offering the products and services that help communities thrive.
“Rite Aid is a trusted community health partner for millions of Americans, and we are thrilled to welcome them into our growing retail network,” said Michael Parker, co-CEO of NationsBenefits. “This partnership extends our ability to serve health plan members by providing convenient access to wellness essentials that can help address the social determinants of health and improve population health outcomes. By working with Rite Aid, we’re helping members get the products they need while enabling our health plan partners to drive better outcomes and satisfaction.”
Rite Aid’s accessibility allows NationsBenefits to bridge gaps in healthcare access for vulnerable populations. Rite Aid’s trusted expertise and personalized care helps ensure members in these communities have the appropriate products they need.
“Partnering with NationsBenefits allows us to expand access to quality health and wellness offerings, empowering individuals to take charge of their health with greater convenience,” said Karlyn Mattson, Interim Chief Merchandising Officer at Rite Aid. “We’re committed to improving health outcomes in the communities we serve, and together with NationsBenefits, we can help ensure customers have the products they need to live healthier lives.”
NationsBenefits’ Benefits Mastercard® Prepaid Card allows health plans to allocate funds monthly, quarterly, or annually to members for purchasing eligible OTC items, healthy groceries, and other wellness essentials. This program is part of a broader effort to improve member engagement, satisfaction, and health outcomes by enabling access to critical resources that support overall wellness.
The partnership with Rite Aid exemplifies NationsBenefits’ dedication to innovation and healthcare equity. By expanding its retail network to include a trusted retail pharmacy partner like Rite Aid, NationsBenefits is helping to ensure its member population has access to the products they need to improve their health and well-being.
About NationsBenefits®
NationsBenefits® is a leading provider of supplemental benefits and fintech solutions and outcomes to the healthcare industry. NationsBenefits partners with managed care organizations to provide innovative healthcare, data analytics, gap closure, and fintech solutions aimed at driving growth, reducing costs, and delighting members. Combining its cutting-edge technology with targeted retailer partnerships, NationsBenefits empowers health plans to deliver impactful supplemental benefits to optimize member experiences and drive better health outcomes. By simplifying processes to make smarter choices and expanding access to benefits solutions, NationsBenefits aims to improve each of its members’ quality of life through its revolutionary and comprehensive suite of offerings. To learn more, visit NationsBenefits.com.
About Rite Aid Corporation
Rite Aid is a full-service pharmacy committed to improving health outcomes. Rite Aid is defining the modern pharmacy by meeting customer needs with a wide range of solutions that offer convenience, including retail and delivery pharmacy, as well as services offered through the Company’s wholly-owned subsidiary Bartell Drugs. For more information, please visit www.riteaid.com.
*The Benefits Mastercard® Prepaid Card is issued by The Bancorp Bank, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard and the circles design are registered trademarks of Mastercard International Incorporated. Card can be used for eligible expenses wherever Mastercard is accepted. Valid only in the U.S. No cash access.
