Retailers Gain Sharper Pricing Edge with Clear Demand, Bungee Tech Merger

Combined SaaS platform leverages AI to transform complex retail data into optimized pricing recommendations

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Clear Demand and Bungee Tech announced their merger to create the retail industry's most comprehensive AI-powered pricing optimization and competitive intelligence platform. The merger combines Clear Demand's price and promotion optimization solutions with Bungee Tech's advanced competitive pricing intelligence.

The combined company will operate under the Clear Demand name, with Alex Moorhead, Executive Chairman of Clear Demand, serving as CEO. Bungee Tech Co-Founder Rajat Nigam will serve as Chief Product Officer, while Clear Demand Co-Founder James A. Sills continues as President.

In today's hyper-competitive retail landscape, companies gain competitive advantage by converting data into actionable insights, especially for critical operating decisions.

"Gathering and shaping data into impactful outcomes is vital for retailers," said Alex Moorhead, CEO. "By uniting Bungee Tech's competitive intelligence and data matching engine with Clear Demand's price optimization capabilities, we're giving retailers what they've been asking for – a strategic pricing platform that turns market data into profitable decisions."

The Clear Demand – Bungee Tech merger addresses a critical market need: helping retailers transform vast amounts of data into strategic pricing decisions that drive profitable growth and customer visits.

Bungee Tech’s core solution processes billions of data points using machine learning to provide accurate competitive pricing analysis and product matching. This technology, combined with Clear Demand's AI-driven capabilities, will enable retailers to access precise competitive data, generate pricing recommendations, optimize promotion plans, and make data-driven merchandising decisions.

"This merger represents a breakthrough for pricing technology," said Rajat Nigam, Chief Product Officer. "We're combining Bungee Tech's deep expertise in competitive intelligence – built on experience with innovative retailers like Amazon – with Clear Demand's advanced optimization capabilities. The result is a comprehensive solution that helps retailers compete more effectively in today's dynamic market."

About Clear Demand

Clear Demand is the premier retail pricing solution for grocers, convenience stores, and FMCG retailers with patented data science that analyzes historical sales patterns and shopper price sensitivity to recommend optimized prices. Their technology enables retailers to develop pricing and promotion strategies incorporating business rules, cost changes, and competitive data to achieve profit and revenue objectives. Clear Demand's innovative approach simplifies implementation and drives adoption, allowing retailers to see measurable value. The platform provides complete visibility into pricing decisions while minimizing disruption to existing operations. Learn more at cleardemand.com.

About Bungee Tech

Bungee Tech is dedicated to solving the most challenging retail problems with innovative solutions. Retailscape, the company’s flagship competitive intelligence and price optimization software, empowers retailers with AI/ML-powered, data-driven insights that unlock growth and profitability. Drawing on experience from Amazon and other leading retailers, Bungee Tech partners with customers to deliver accurate, near real-time market intelligence that guides pricing and assortment decisions. Learn more at bungeetech.com.