NEW YORK--(BUSINESS WIRE)--Consortium Brand Partners (“CBP”), a premier consumer investment firm, is pleased to announce the acquisition of Jonathan Adler®, an iconic home décor, furniture, and lifestyle company renowned for its bold, modern aesthetic, and creative design sensibility.
CBP, through a strategic partnership with American Exchange Group, a leader in fashion accessory, design, manufacturing, and distribution, together, closed the transaction on December 23, 2024.
Jonathan Adler®, founded three decades ago by the eponymous designer, is known for an innovative approach to décor, furniture, table-top, decorative accessories, lighting, full-scale residential and hospitality design. By delivering chic sophistication with a modern edge — an approach which Adler describes as ‘modern American glamour’ — the Jonathan Adler brand has garnered a loyal following.
“We are thrilled to welcome Jonathan Adler to the CBP family,” said Jonathan Greller, President & Co-Founder of Consortium Brand Partners. “Jonathan Adler’s exceptional talent and vision have made the brand a beloved leader in home design for decades. This acquisition not only expands our offerings in the home décor space but also enhances our ability to create compelling and timeless brand experiences that resonate with consumers across multiple lifestyle categories in a fun and beautiful way.”
President & CEO of American Exchange Group, Alen Mamrout, added, “Partnering with CBP on this acquisition allows us to combine our expertise in manufacturing and distribution with their strength in strategic investments and brand-building. Together, we are committed to elevating the Jonathan Adler® brand to even greater heights, expanding its global reach and product offerings.”
The acquisition of Jonathan Adler® is CBP’s third acquisition in 18 months, following strategic investments in other high-growth, lifestyle-driven companies, including Draper James® and Outdoor Voices®. Both brands, with their strong emotional connection to consumers and distinctive design aesthetics, reinforce CBP’s commitment to building and nurturing brands that inspire and elevate everyday life.
- Draper James®, founded by actress and entrepreneur Reese Witherspoon, has made waves in the fashion industry with its modern style inspired by the American South, while maintaining a focus on inclusivity, sustainability, and community.
- Outdoor Voices®, a beloved, premium athleisure and activewear brand, continues to redefine performance and style with a focus on outdoor exploration, movement, and wellness.
Jonathan Adler will continue in his role as Founder and Chief Creative Officer. The business will continue to operate its retail stores across the U.S. and the U.K., through the strategic partnership with American Exchange Group, and expand its brick-and-mortar presence and further grow its offerings and categories for current and future international wholesale accounts.
“I am truly excited to partner with the Consortium and American Exchange Group teams and build the brand to new heights. Their fantastic reputations and expertise will enable us to grow globally, entering exciting new categories and broader channels of distribution,” said Jonathan Adler.
CBP was advised by Winston & Strawn LLP in this transaction.
About Consortium Brand Partners (“CBP”):
Consortium Brand Partners is a visionary growth fund manager dedicated to acquiring and amplifying high-potential brands known for great products rooted in a strong ethos and powerful story. Built by business leaders who leverage deep category and operational insight with years of experience investing in and managing some of the strongest global brands and diverse teams across various consumer sectors. Backed by strategic and institutional limited partners, the firm partners with successful brands to unlock value and scale through consumer engagement, category growth, and global expansion.
For more information, visit ConsortiumBrandPartners.com.
About American Exchange Group:
American Exchange Group is an industry leader in fashion accessory products, retail and brand management. By facilitating distribution to major retailers internationally for their globally recognized brands, custom private label brands, and exclusive licensed brands, American Exchange Group raises the bar by disrupting the status quo with value and quality, while staying at the forefront of trends. Their expertise in brand strategy, marketing, sourcing, operational logistics, and digital innovation allows them to transform brands and forge connections with best-in-class, strategic, and retail partners.
About Jonathan Adler:
Potter, designer, and author Jonathan Adler launched his namesake brand after leaving his day job to pursue his first love: ceramics. In 1993, Barneys bought his collection of pottery. Five years later, he opened his first store in Soho, selling textiles, table-top and furniture. Today, Jonathan Adler is a design company with stores worldwide, a thriving e-commerce site, a full slate of residential and commercial projects, and a wholesale business with over 1000 points of distribution globally.
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