NEW YORK--(BUSINESS WIRE)--Consortium Brand Partners (CBP), a leading and innovative consumer-focused investment manager, has announced the acquisition of Outdoor Voices (OV), the inspiring athleisure lifestyle brand founded in 2013 by Tyler Haney. This marks CBP’s second acquisition, following its announcement of a majority stake in Reese Witherspoon’s fashion & lifestyle brand, Draper James in September 2023.
Consortium Brand Partners’ acquisition of the Outdoor Voices assets is driven by a focus and opportunity in category growth and global expansion for the brand, while strategically leveraging owned channels for enhanced market penetration and brand visibility.
“We feel incredibly fortunate to become the next stewards of this very special brand,” said Cory M. Baker, Founder and Managing Partner of Consortium Brand Partners. “Tyler’s [Haney] vision to build Outdoor Voices on a foundation of deep human connection and a genuine love for movement created something truly beautiful and unique in Outdoor Voices. We are committed to engaging the brand’s loyal community to ensure they can continue to enjoy products and experiences that celebrate the recreationalist and outdoor enthusiast.”
CBP believes that a brand’s power is rooted in a unique identity and strong DNA. At its core, Outdoor Voices disrupted the market of performance-driven giants by standing apart and focusing on the joy of movement, appreciation of the outdoors, community, and most of all, encouraging people to have fun and feel good in their own skin.
With a growth strategy and global expansion plan in place, CBP will focus on preserving and amplifying the three core pillars upon which Tyler Haney built OV: People, Planet and Product. This commitment aligns with CBP’s core values and further adds to its culture of building strong relationships across its partners and global distributors.
Jonathan Greller, President and Co-Founder of Consortium Brand Partners added: “The Outdoor Voices narrative resonates with many. It’s a successful brand with a passionate and dedicated consumer who wears and loves the product, but it’s a brand that faced challenges within its business framework. As of today, Outdoor Voices is the healthiest it’s ever been, and we have already begun positioning it for continued growth domestically and internationally, spanning its core offerings and new categories that authentically embody its brand ethos.”
Consortium Brand Partners is led by industry veterans Cory M. Baker, Michael DeVirgilio and Jonathan Greller, a cohesive management team, with a long track record of managing and growing strong brands and leveraging their collective expertise across operations, marketing, and finance to drive growth and success.
CBP was advised by Winston & Strawn LLP in this transaction.
About Consortium Brand Partners (“CBP”)
Consortium Brand Partners is a visionary fund manager dedicated to acquiring and amplifying high-potential brands known for great products rooted in a strong ethos and powerful story. Built by business leaders who leverage deep category and operational insight with years of experience investing in and managing some of the strongest global brands and diverse teams across various consumer sectors. Backed by strategic and institutional limited partners, the firm partners with successful brands to unlock value and scale through consumer engagement, category growth, and global expansion. For more information, visit ConsortiumBrandPartners.com.
About Outdoor Voices
Outdoor Voices (OV) is an American clothing company focused on the design and sale of athletic apparel. The company was founded in 2013 by Tyler Haney, with a commitment to creating a community that celebrates the outdoors. The company's products are sold online and in select retailers.
Website: Outdoor Voices.com
Instagram: @OutdoorVoices
