G2 Announces Integration with Buy with AWS, Offering Simplified Procurement for AWS Customers

Streamlining the Software Buying Process from Research to Purchase

CHICAGO--(BUSINESS WIRE)--G2, the world’s largest and most trusted marketplace for B2B software and services, today announced its integration of G2.com with Buy with AWS, a new feature now available through AWS Marketplace. By implementing Buy with AWS, G2 now provides an integrated experience for buyers researching SaaS products to purchase powered by AWS Marketplace, a digital store that makes it easy for customers to find, buy, deploy, and manage software and services from AWS Partners.

Buy with AWS on G2 offers buyers the flexibility to explore and procure software solutions using their AWS accounts from G2’s website, streamlining the purchasing process and accelerating time-to-value. Hundreds of software vendors can link to their AWS Marketplace products on G2 through Buy with AWS, allowing expanded purchasing options for buyers. Post-purchase, customers can manage subscriptions in AWS Marketplace, take advantage of centralized AWS billing, and leverage cost optimization tools.

“According to G2’s 2024 Buyer Behavior Report, 33% of C-suite buyers prefer to purchase software through third parties for an expedited process,” said Sara Rossio, Chief Product Officer at G2. “Buy with AWS puts that power in our customers’ hands and allows G2 to serve more users by providing efficient purchasing and procurement methods in the G2 marketplace. This new capability aligns with G2’s commitment to delivering a seamless experience for software buyers to find solutions they need, providing valuable connections between software vendors and their future customers.”

G2 customers may now choose to activate the Buy with AWS feature on any of their supported software product profiles on G2. Once featured on a G2 Product Profile, Buy with AWS is available for buyers to purchase the G2 listing in AWS Marketplace, using their AWS account. In AWS Marketplace, buyers can then quickly launch pre-configured software with just a few clicks. AWS handles billing and payments, and charges appear on the buyer’s AWS bill.

G2's integration with Buy with AWS reinforces its commitment to providing innovative solutions and exceptional customer experiences. By leveraging the robust AWS Marketplace catalog and streamlining the procurement process, G2 empowers its customers to make informed decisions and accelerate their digital transformation journeys.

Customers visiting G2.com can see products that are available for purchase in AWS Marketplace. Learn more about Buy with AWS by visiting the Buy with AWS web page.

About G2

G2 is the world's largest and most trusted software marketplace. Over 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, AWS, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.