The Results Are In: America’s Favorite Department Store is…JCPenney!

JCPenney tops the list again in USA Today’s 2024 Readers' Choice Poll

PLANO, Texas--(BUSINESS WIRE)--For the second year in a row, JCPenney was awarded the number one spot in USA TODAY’s 10Best Readers’ Choice Award for Best Department Store. Earning the most votes of readers across the U.S., the result is a testament to a growing wave of consumers who are rediscovering JCPenney, as well as the company’s enduring commitment and appeal to long-time JCPenney loyalists. Customers of all ages, sizes and styles are turning to JCPenney as their destination of choice for fashion, gifts, beauty and everything for the home – all at exceptional deals that rival, if not surpass off-price retailers.

“This award reaffirms our confidence in our reinvestment progress – everything we have worked toward is coming together and we’re proud consumers are taking notice,” said Chief Executive Officer Marc Rosen.

Nominees for this category were chosen by a panel of editors from USA TODAY 10Best, and voting was open to the public for four weeks. USA TODAY 10Best’s mission is to provide unbiased and invaluable insights to help readers make the most of their free time across a range of categories from vacation spots to dining recommendations to shopping destinations and more. Click here to see the full list of USA TODAY 10Best Department Stores.

Just within the past month, JCPenney was also recognized by WalletHub as the number one place to shop for the best Black Friday deals. The study, which surveyed over 4,300 deals from 13 U.S. retailers, found that JCPenney offered the best discounts across categories including apparel & accessories, consumer electronics, toys, home appliances and more. This is the third year in a row that JCPenney has earned the top spot on WalletHub’s report, and the sixth time since 2014.

About JCPenney

JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.