AUSTIN, Texas--(BUSINESS WIRE)--High Basin Brands (HBB), a visionary premium spirits company based in Dripping Springs, Texas, today announced its official launch backed by an oversubscribed $4 million seed round. Originally set at $2 million, the round nearly doubled due to robust investor interest and commitment to the company's unique approach and market strategy. High Basin Brands brings together a team of industry veterans and business leaders — including Steve Ousley, former partner, and CCO of OTR: On the Rocks Cocktails; Kelly Smith formerly of OTR, Jordan Rothschild-Noomé of Beam Suntory and OTR; and Alex Fauveau, former CFO of OTR and business entrepreneur LaMont Herman. This founding team is committed to redefining the organic spirits landscape and meeting the rising demand for premium, sustainably produced beverages.
Strategic Asset Acquisition of Treaty Oak Brewing and Distilling Paves the Way for Growth
In a powerful move to accelerate growth, HBB has reached an agreement for an asset purchase of Treaty Oak Brewing and Distilling. Treaty Oak, one of Texas' oldest distilleries, is highly regarded for its award-winning spirits and its 25-acre distillery in Dripping Springs. This agreement demonstrates High Basin’s commitment to expanding its brand portfolio and establishing a national presence in the premium organic spirits market. Plans are underway to secure organic certification for Treaty Oak, positioning it to become the largest certified organic distillery in Texas.
“Acquiring Treaty Oak is a transformative step in expanding our portfolio and leading the industry toward more conscious consumption,” stated Jordan Rothschild-Noomé, CMO of High Basin Brands. “With so few certified organic whiskey options currently available, we’re excited to fill that gap by transitioning Treaty Oak to organic production. We believe consumers deserve not only exceptional quality but also transparency and sustainability in what they drink. By aligning our production with organic standards, we’re positioning Treaty Oak to meet the demand for spirits that prioritize both taste and environmental responsibility.”
Introducing Ghost Hill Organic Vodka and Meeting Market Demand
High Basin Brands’ debut product, Ghost Hill Organic Vodka, will launch in early 2025, marking the collective’s first entry into the growing premium organic spirits market. This launch taps into a consumer trend toward consciously produced beverages, with the market projected to reach $138 billion by 2028. With HBB’s organic focus, Ghost Hill will provide a distinctive option for consumers prioritizing quality, purity, and sustainability.
With support from Southern Glazers Wine & Spirits, the preeminent distributor of beverage alcohol, HBB has plans in place for a strategic rollout. In addition to distribution, Southern Glazers’ expansive partner network — which includes nationally recognized grocery, big box, and specialty retailers, as well as major hotel chains and hospitality groups— will ensure HBB is well-positioned to make a significant impact in the premium organic spirits category.
Commitment to Sustainability: From Grain to Glass
HBB’s “grain-to-glass” production model is foundational to its commitment to sustainability. The company uses heirloom grains sourced locally from the Barton Springs Mill, one of the largest organic farms in Texas. By supporting local agriculture, HBB minimizes carbon emissions and ensures an authentic, environmentally responsible product base for its spirits. Further plans include securing ranch certification for sustainable farming practices, reinforcing HBB’s commitment to environmental integrity and community engagement.
“Most industries are crowded with brands offering similar experiences,” says CEO LaMont Herman. “It’s the brands making bold moves, rooted in genuine values, that stand out and succeed. High Basin Brands is about more than products; it’s about purpose. We’re setting a new standard, and we’re proud to have the trust and support of investors who believe in this mission.”
About High Basin Brands
Founded in 2023, High Basin Brands is a national premium spirits supplier, acquirer and brand innovator focused on organic production and sustainable practices. Dedicated to meeting the evolving consumer demand for high-quality, eco-conscious options, High Basin Brands emphasizes both market growth and widespread distribution. The company’s portfolio features the historic Treaty Oak Brewing and Distilling, along with the upcoming launch of Ghost Hill Organic Vodka. For more information visit highbasinbrands.com.
