SAN LEANDRO, Calif.--(BUSINESS WIRE)--Leading flavor company Torani is ringing in its 100th anniversary with the release of Torani Diamond Syrup, its special edition “Flavor of the Century” and a spin on the company’s annual “Flavor of the Year” campaign. This celebratory flavor honors the company’s rich history and unwavering passion for flavor innovation, with 100% of profits from sales of Diamond Syrup going to non-profit organizations across the U.S. that align with Torani’s mission of “flavor for all, opportunity for all.”
The creation of Torani Diamond Syrup was a highly collaborative process that took over a year and required a team of market researchers and food scientists to narrow down a list of over 200 flavor concepts. Diamond was ultimately selected due to its celebratory nature, symbolism as a token of commitment, and the 10-carat diamond's status as the official 100th anniversary gemstone. The flavor is characterized by bright notes of sparkling wine (without the alcohol content) and the timeless flavor of vanilla, merging to capture the complexity of this precious gemstone. Diamond Syrup was formulated for use in a wide range of beverages, including cold brew, matcha, energy drinks, and refreshers.
100% of Torani’s profits from Diamond Syrup through the end of 2025 will go to non-profit organizations creating work readiness and first job opportunities for at-risk youth, adults with intellectual disabilities, or justice-impacted individuals—communities that Torani also supports through its Cafe Opportunity Fund and other give-back initiatives. Customers who buy Diamond Syrup on Torani.com can select which organization will benefit from their purchase.
“Diamond Syrup is a celebration of all of the customers, partners, and communities who have been a part of our journey over the past 100 years—from our roots as a small family business to now being in over 8 million households and thousands of cafes worldwide,” said Torani CEO Melanie Dulbecco. “As a radically people-first company and certified B Corp, we’re committed to creating more opportunities. Our ‘Flavor of the Century’ is the perfect platform to support what matters most to us.”
In addition to commemorating a milestone anniversary, Torani Diamond Syrup is also rooted in the latest consumer trends. It is the company’s second “fantasy flavor,” defined as a creative, innovative flavor designed to evoke a sense of escapism and fun. Product launches featuring “fantasy flavors” grew by 23% annually between 2020 and 2023 (according to Innova Market Insights), fueled by demand for unexpected and visually appealing products, particularly among Gen Z. Data from the International Wine and Spirits Record (IWSR) also shows that 75% of Gen Z above legal drinking age reported moderating their alcohol intake in favor of “conscious consumption” lifestyles. Diamond Syrup supports this shift by offering a sparkling, celebratory flavor that evokes special occasions without incorporating alcohol.
“Diamond Syrup embodies our passion for flavor innovation, with its effervescent, fermented notes layered with vanilla—a nod to Torani’s legacy of inventing the flavored latte in the 1980s when our Original Vanilla Syrup became its key ingredient,” said Andrea Ramirez, consumer and customer market insight manager at Torani. “While vanilla is a cornerstone of our portfolio, which includes 10 unique varieties, Diamond pushes the boundaries of what’s next for this classic flavor.”
Founded by Rinaldo and Ezilda Torre in San Francisco, CA in 1925, Torani has evolved from a small, family-run business into a category leader sold in 30 countries around the globe. The company remains independently owned and currently produces over 160 unique flavors from its San Leandro, CA headquarters known as the “Flavor Factory.” Last year, the Torani surpassed $500 million in annual revenue and is on track to reach $1 billion by 2030.
Torani's “Flavor of the Century” is launching in both Puremade ($11.99) and Original ($10.59) formats to ensure that everyone can enjoy this special flavor. For a limited time, customers will receive sachets of edible glitter with their purchase to add to their bottle or drink creations. Torani Diamond Syrup is available now on Torani.com and at World Market.
About Torani
Torani is deeply committed to being an amazing flavor company whose purpose is “flavor for all, opportunity for all.” Established in San Francisco’s North Beach neighborhood in 1925, we put Italian sodas on the U.S. map in the 1920s and created the world's first flavored latte in the 1980s. From the beginning, we’ve used only the best ingredients, like natural flavors and pure cane sugar, to craft flavors that are vibrant and delicious. Enjoyed in cafes, restaurants, and home kitchens for nearly 100 years, Torani strives to inspire and lead flavor innovation globally while remaining a family-owned Bay Area business. In practice and life beyond the bottle, Torani is a certified B Corp that believes businesses should create more opportunity, and we’re dedicated to helping all the people, partners, and communities we touch thrive. Learn more at torani.com.
