David Beckham Introduces the New-Look Instinct Fragrance Range

Featuring A Powerful New Addition: True Instinct

NEW YORK--(BUSINESS WIRE)--Always true to himself and his beliefs, David Beckham is committed to following his intuition and acting on his instinct. His authenticity and self-confidence are the inspiration behind his enduringly successful fragrance line Instinct, which now has a striking new look, a new format and a new addition: True Instinct.

The relaunched Instinct family in the US comprises of unforgettable fragrances, each reflecting an aspect of David’s personality: Bold Instinct and the new True Instinct. Each scent is now available in an eau de parfum format for a long lasting fragrance experience. Furthermore, the line-up has a striking new style; the glass bottles’ clean lines are now complemented by heavy black caps, adding a modern masculine element to the understated elegance.

NEW True Instinct
A powerful masculine fragrance, True Instinct is created for self-aware men who know who they are and own it. Evoking a liberating sense of freedom, this compelling scent is inspired by David's confidence. The woody ambery composition opens with a green, balsamic note of pine needles, creating an immediate fresh vibrancy. This contrasts with the warm and sensuous heart that's built around soft tones of cedarwood. Finally, in the dry down, vetiver adds a seductive, earthy depth to the memorable signature. The classically-shaped fragrance bottle has an eye-catching holographic label, giving it an ultra-contemporary twist.

Bold Instinct
Bold Instinct is an uncompromising fragrance for confident men who are not afraid of making bold decisions. Exuding self-assurance and conviction, this woody aromatic scent encourages men to stay unapologetically true to themselves. The boldly balanced fragrance opens with the herbaceous freshness of laurel leaves before unveiling the subtle spicy warmth of nutmeg. The dry down features a blend of smoky woody notes for a deeply masculine experience. The distinctive opaque black bottle is finished with a metallic copper label for a suave, arresting look.

Get ready to act on instinct. Discover the Instinct fragrance line by David Beckham Fragrances available to purchase beginning November 2024.

Notes to editors:

True Instinct
A woody ambery fragrance
Top Note:	Pine Needles
Heart Note:	Cedarwood
Dry Down:	Vetiver
Range:	Eau de Parfum, 50ml, 75ml
	Deodorant Body Spray, 150ml
Bold Instinct
A woody aromatic fragrance
Top Note:	Laurel Leaves
Heart Note:	Nutmeg
Dry Down:	Smoky Woody Notes
Range:	Eau de Parfum, 50ml, 75ml
	Deodorant Body Spray, 150ml
	Deodorant Natural Spray, 75ml

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.