BERKELEY, Calif.--(BUSINESS WIRE)--Freedom To Watch PAC (FTW PAC), a political action committee dedicated to informing young male voters about conservative political policies, has launched a groundbreaking digital advertising campaign on adult content websites that has already reached over 5 million viewers in key swing states.
The campaign specifically targets young, non-college-educated white males, a demographic that has shown increasing support for Donald Trump in recent polls. This hard-to-reach portion of the electorate represents millions of potential votes in battleground states that could significantly impact the outcome of the 2024 election.
"We're targeting guys who don't find the last 12 years of anti-Trump messaging from Democrats particularly persuasive," said Wally Nowinski, co-founder of FTW PAC. "If anything, they like that he is problematic or brash. But they don't know what J.D. Vance and Trump's allies on Project 2025 are cooking up, and they might not be on board with that."
The campaign leverages high-traffic adult websites to deliver targeted messages to this crucial demographic through 10-second ads that run before adult videos. These ads feature an image of Donald Trump with the caption "Trump's Project 2025 Will Ban Porn. Enjoy while you can," and conclude with a call to action encouraging viewers to "Google Trump porn ban." The effectiveness of this approach is evidenced by a significant surge in related search queries nationally since the campaign's launch in mid-October, according to Google Trends data. This indicates that the message is resonating with viewers and prompting further engagement.
"This demographic has already heard all the traditional campaign messaging, and it hasn’t worked," Nowinski said. "We’re meeting voters where they are, with a unique message at a moment when it is directly relevant to them.”
By leveraging underutilized digital advertising spaces on adult websites, FTW PAC has achieved remarkable reach at a fraction of traditional advertising costs. The campaign engages over 500,000 voters daily in crucial swing states like Pennsylvania, Michigan and Wisconsin, demonstrating a highly efficient use of resources to maximize voter outreach. This innovative approach allows the PAC to deliver its message to its target demographic while maintaining cost-effectiveness.
Given the success of its initial campaign, FTW PAC is expanding its reach into additional battleground states, such as Georgia, Nevada, and Arizona. This expansion reflects the PAC's commitment to maximizing voter outreach and addressing the concerns of this key demographic as the election approaches.
Matt Curry, co-founder of FTW PAC, emphasized the importance of this approach: "In a tight race, every vote counts. We need to use every tool at our disposal to ensure voters are well-informed. While some spend millions to influence single voters, we’re connecting with millions at a fraction of the cost.”
About Freedom to Watch PAC
Founded in 2024, Freedom to Watch PAC (FTW PAC) is an FEC-regulated Super PAC. FTW PAC focuses on empowering young male voters with essential information about conservative political policies. Currently, FTW PAC is running over 500,000 ads daily in key swing states, including Pennsylvania, Wisconsin, Michigan, and Texas. Co-founded by Wally Nowinski, a former chief marketing officer and Democratic political consultant, and Matt Curry, a tech product manager, FTW PAC has already delivered over 5 million ads on adult websites in key states. For more details, visit ftwpac.com.
