BOSTON--(BUSINESS WIRE)--Snowplow today announced that it has been recognized as a Leader in the Analytics & Data Capture category in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
The third annual edition of Snowflake’s Modern Marketing Data Stack report identifies the technologies, tools, and platforms used by Snowflake customers to show how marketers and advertisers can leverage the Snowflake AI Data Cloud with accompanying partner solutions to serve existing customers and convert valuable prospects. Snowflake analyzed usage patterns from a pool of approximately 9,800 customers as of April 2024, and identified 10 technology categories that organizations consider when building their marketing data stacks to capitalize on AI. The extensive report highlights three core factors throughout the industry that mark a significant departure from the martech ecosystem highlighted in the inaugural report in 2022, creating a new normal where AI, data gravity, and privacy are intertwined.
The report offers details on how this paradigm shift is giving rise to new trends in the marketing landscape, from truly data-empowered marketers to innovative measurement techniques for marketing effectiveness. The categories include:
Marketing and Advertising Tools & Platforms
- Analytics & Data Capture
- Enrichment & Hygiene
- Identity & Onboarding
- Customer Data Platforms
- Marketing & Customer Engagement
- Programmatic Solutions
- Measurement & Optimization
Data Tools & Platforms
- Integration & Modeling
- Consent Management
- Business Intelligence
The report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting AI Data Cloud Product Partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner technology providers and data providers marketers choose to create their data stacks.
“In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity as the very shape of the marketing stack evolves, leveraging the Snowflake AI Data Cloud to access and act on data directly where it resides,” said Denise Persson, Chief Marketing Officer at Snowflake. “Snowplow emerged as a leader in the Analytics & Data Capture category with joint customers leveraging their technologies to enable near real-time access to rich behavioral insights and a scalable, governed data foundation to build a comprehensive Customer 360 for AI-driven use cases.”
Snowplow was identified in Snowflake's report as a leader in the Analytics & Data Capture category for its capabilities in helping brands collect and analyze customer behavioral data in order to stay ahead of not just their competition, but also the increasingly challenging privacy landscape.
“We’re very proud that Snowflake has identified Snowplow as a leader in Snowflake’s 2025 Modern Marketing Data Stack report,” said Conor Doyle, VP of Alliances and Business Development at Snowplow. “Data-driven marketing and analytics in the age of AI innovation is a top priority that we continue to embrace on the Snowflake AI Data Cloud. We look forward to continuing to encourage our customers to enhance their marketing data stacks on Snowflake’s AI Data Cloud.”
Click here to read The Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity.
About Snowplow:
Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. Companies like Burberry, Strava, Auto Trader, and DPG Media use Snowplow to collect and manage real-time, structured and unstructured behavioral data governed in their cloud data platform. Thousands of companies rely on Snowplow worldwide to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, optimize differentiated customer experiences, and detect fraud. Learn more at www.snowplow.io.
