SANTA MONICA, Calif.--(BUSINESS WIRE)--Communify Fincentric, a leader in unifying market and client data through best-in-class digital solutions for the financial sector, today announces the launch of a next generation suite of sophisticated client and advisor experiences for wealth management. Born in the era of AI, and leveraging Communify Fincentric’s mature and extensive knowledge base, the flexible platform powers solutions that provide unprecedented access to information, personalization and automation for advisors – strengthening their ability to service their clients and drive growth at scale.
At the core of Communify Fincentric’s new client and advisor experiences is MINDTM– Market Intelligent News Discovery. This is a proprietary collection of smart applications that transform large data knowledge bases into intelligent insights using deterministic AI. In stark contrast to probabilistic AI, in which outcomes can vary massively and suffer from hallucinations, MIND insights are precise, accurate and therefore can be trusted by investors and advisors – and compliance. MIND delivers hyper-personalized insights in sub-seconds that contain reliable, relevant information (through video, text and more). With over 140 established event triggers based on real-time data, 1500+ models and a suite of useable apps, MIND provides advisors with the tools to deepen client relationships and streamline workflows.
Communify Fincentric’s MIND has the advantage of a proven track record – being used by many of the largest wealth management platforms in North America, for several years behind the scenes every day.
Communify Fincentric’s AI Product Team began its exploration into the value of AI for investors in 2003, with event-driven, deterministic AI solutions that leverage real-time market data, client-specific portfolios, and industry events to provide credible, actionable insights. Communify Fincentric's current technical ability in this category is mature and market-proven, in stark contrast to new entrants in the “AI for wealth” space. In parallel, Communify Fincentric’s low-code component builder has been developed to minimize technology debt and create solutions that scale with industry needs.
In addition to the inherent client retention benefits of MIND, Communify Fincentric is also releasing Digital ReferralTM. Most people understand referrals are the number one method to attaining new sales. Communify Fincentric has created a digital solution for referrals that takes the difficulty out of client referrals. This automated solution combines behavioral science, personalization and cutting-edge sharing abilities (information entitlement, compliance) to assist advisors in expanding their client base without the heavy lifting.
“The future of the wealth industry is personalization,” says John Wise, Chairman and CEO of Communify Fincentric. “Communify Fincentric is bringing the future to life with a new era of digital communication solutions that can deliver truly engaging, customized personalization and do so with accuracy, at scale. We’ve combined the strengths of Fincentric and Communify to build a powerful digital ecosystem that will change the game for our industry. Our team realized early in 2024 that the potential of combining our expertise with that of Fincentric (Markit Digital/Markit On Demand), who currently drive over 80% of digital market communication for the self-directed market, would result in a substantial information gain for wealth managers. Today, we are uniquely positioned to deliver the next-generation solutions that will lead this new era.”
The launch is the company’s first market announcement since Communify’s acquisition of Fincentric (Markit Digital/Markit On Demand) from S&P Global in August 2024. Led by the former founders of InvestCloud, Communify Fincentric unifies the communication of market and client data for the financial industry, providing digital solutions to transform advisors’ ability to offer high-engagement, value-add tools for their clients.
A Future-Ready Solution for Wealth Managers
Communify Fincentric’s platform addresses the wealth management industry’s long-standing challenges of fragmented market data sources, siloed systems and inconsistent client communication. Leveraging decades-long expertise in data warehousing and data management, Communify Fincentric supplies industry-leading client, advisor and investor portals, all informed by a knowledge base that includes over 4,000 unique data feeds and is enhanced by leading-edge AI capabilities. For wealth management clients, the platform transforms complex information into actionable insights to help advisors stay ahead in a competitive landscape.
The Communify Fincentric platform comes together in a white-labeled, unified solution, allowing advisory firms of all sizes to offer seamless, customized and intelligent solutions that enhance their overall branded client and advisor experiences. The platform’s modularity allows firms to add, modify or scale features with ease, enabling rapid deployment and adaptability to market demands.
The platform can be used as a standalone client communication solution for commentary on markets, or as a complete client automation and management solution for enhanced engagement.
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About Communify Fincentric
Communify Fincentric, unifying the communication of market (Fincentric) and client data (Communify), delivers unique, high quality digital experiences for the financial industry. Founded on decades of maturity in delivering complex market data to some of the largest firms in financial services, Communify Fincentric’s platform and Knowledge Bases allow excellent experiences at a fraction of the cost of in-house solutions. Communify Fincentric’s SaaS-based product suite unifies the communication of market and client data through a library of financial apps, with solutions including Communify Fincentric Markets Apps, Client Apps and Advisor Apps. Communify Fincentric’s Knowledge Base of 4000+ unique data feeds and 500M+ page views per day also powers advanced AI capabilities for the next generation of communication, automation and management of financial data. To learn more about Communify Fincentric, visit www.communify.com.
