EL SEGUNDO, Calif.--(BUSINESS WIRE)--The Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the “Company”), a leading fitness and nutrition company, today announced that the “4 Weeks of Focus” fitness program led by world-class fitness trainer Kelsey Heenan and featuring actress and entrepreneur Shay Mitchell, best known for her role as Emily in TV’s Pretty Little Liars and brand Beis, has launched into BODi’s catalog of structured, proven fitness programs.
The program is now included with a BODi subscription and is also available for customers to purchase on BODi.com and own digital access forever for just $59.95.
WHAT IS 4 WEEKS OF FOCUS
4 Weeks of Focus was designed for anyone looking to get into and stay in great shape with an easy-to-follow program made up of twenty unique workouts over 4 weeks - 5 days a week, 30-45 minutes a day. With Kelsey leading, it feels like working out with Shay under the supervision of a celebrity personal trainer.
For those just starting out, modifications are shown for all fitness levels. Kelsey uses metabolic strength training, a technique that blends resistance work with cardio to keep the pace fast and the rest short. More calories are burned in less time with back-to-back moves performed in supersets, tri-sets, and circuits that help supercharge metabolism and maximize muscle and strength gains. Metabolic strength training also increases post-exercise oxygen consumption (EPOC), the “afterburn” effect that helps keep burning calories and fat even after the workout is over.
Strength training has surged in popularity over the past few years due to emerging health research and as a response to side-effects from weight loss drugs. A study from the Journal of American College of Cardiology found that women who do strength training exercises two to three days a week are more likely to live longer and have a lower risk of death from heart disease. According to a 2023 Mindbody consumer survey, more than 60% of consumers incorporate weight or strength training into their routine, with over half who do so working out 2–4 times per week.
SHAY’S RESULTS
Shay’s impressive physical results after completing 4 Weeks of Focus caused a social media stir and were featured across multiple media outlets including Women’s Health, Shape, Us Weekly, Yahoo, Good Morning America, FOX and others. Visible transformation aside, getting healthy and strong was the key for this mother of two.
“I loved getting up each day over the four weeks and having a routine and a challenge to start the day. It made me feel healthy, energetic and engaged,” said Shay. Also “For me, it was always about a deadlift. Getting up to 50 pounds was amazing. I was really proud of myself.”
“Developing 4 Weeks of Focus for Shay was an incredible experience and I’m so proud of the program and her results,” said celebrity trainer Kelsey Heenan. “I set out to show everyone that in just about 30 minutes, five days a week for four weeks, you can make major progress-- whether you're an actress, teacher, mom, or anything in between. Based on the results people have achieved and getting messages from so many who completed the program - shows me we succeeded. And now with the program going into the BODi library, so many more people will have a chance to experience these results too.”
“I see back muscles, strength and confidence. I have never felt this strong in my life. Thank you Kelsey! I’m now on Round 2, Week 4.” Amy B.
“I’ve gained so much strength, confidence and appreciation for my body throughout this program, and I’ve lost 15 pounds.” Jennifer W.
“So, I noticed a BIG change in my body last night. My peach!!!! There’s more there now!? But, like, in a good way! It’s muscular and lifted. I’m totally digging it.” Mariellen M.
“Shay is a change agent, a true entrepreneur and innovator. For years we’ve wanted to work with an A-list star to influence millions of people to see how fast you can get results, and how rewarding it can feel to finish a program,” said Carl Daikeler, CEO and co-founder of BODi. “The reality show experience of working out along with Shay with crazy good training by Kelsey will make 4 Weeks of Focus a new crown jewel of the BODi catalog.”
For more updates, follow along on social media @BODi, @BODiStories and with #4WeeksofFocus.
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for 25 years such as P90X, INSANITY and 21 Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999, BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. For more information, please visit TheBeachbodyCompany.com.
About Kelsey Heenan
Kelsey Heenan is an MBSC Certified Functional Strength Coach and a Precision Nutrition Certified Nutrition Coach who’s helped thousands of clients, including celebrities, professional athletes, and Olympians reach their goals. She’s known for her challenging and effective programs that get results. On top of that, she also helps her clients improve their relationship with food and exercise, which is key to maintaining a healthy lifestyle.
4 Weeks of Focus October Challenge Group
Celebrity trainer Kelsey Heenan will lead a 4 Weeks of Focus Facebook Accountability Group starting September 30th and will run through the month of October. During the 4 weeks, Kelsey will be providing tips, advice and motivation to help everyone get the most out of the 4 Weeks of Focus Program. Anyone who is a BODi subscriber or purchases the 4 Weeks of Focus Digital Purchase can join this group starting September 23. All participants should join by September 29th so that they can start Day 1 with Kelsey on September 30th.
Safe Harbor Statement
This press release contains “forward-looking” statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but are not limited to, statements regarding our business strategy, our plans, and our objectives and future operations. Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date hereof and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors. You can identify these statements by the use of terminology such as “believe”, “plans”, “expect”, “will”, “should,” “could”, “estimate”, “anticipate,” “upon” or similar forward-looking terms. You should not rely on these forward-looking statements as they involve risks and uncertainties that may cause actual results to vary materially from the forward-looking statements.
