PALO ALTO, Calif.--(BUSINESS WIRE)--Customer Psychographics — or “Buyer Intelligence” as Humantic AI calls it — allows for deeper personalization, enabling organizations to better understand customer motivations, foster loyalty and identify overlooked market segments with opportunities.
The category is currently positioned in the Peak of Inflated Expectations segment on the Gartner Hype Cycle. Alongside Humantic AI, other solutions named under the category include: 6sense; CaliberMind; Crystal; Dynamic Yield by Mastercard; Intelligent Voice; MATTR; Neosperience; NICE; and Receptiviti.
Humantic AI provides previously impossible buyer insights to sellers, while its accompanying Gen-AI powered Assistant enables them to personalize every sales interaction – from cold calls to emails to closing techniques. The core of its product is a proprietary Personality AI algorithm that processes public data (such as a LinkedIn profile) to predict buyer traits and map them to widely accepted personality frameworks such as DISC and Big 5.
Whereas most sales AI tools attempt to help sellers sell more, Humantic AI’s unique buyer-first approach accelerates revenue by helping buyers buy more. This fresh outlook, coupled with the innovative nature of the AI product, has garnered widespread adoption.
Peer review platform G2 has ranked Humantic AI the #2 AI Sales Assistant of 2024, behind only Salesforce Sales Cloud in its user satisfaction index. Humantic AI has on-boarded multiple Fortune 500 companies like NextEra Energy, AWS and Cushman & Wakefield, as well as high-growth startups like Domo, AcuityMD and Sprig.
"We are thrilled to be named a Sample Vendor in the Gartner Hype Cycle report. It’s been a rewarding journey facilitating a buyer-first sales approach, particularly in enterprises where trust and relationship go a long way," said Amarpreet Kalkat, founder and CEO of Humantic AI.
As Humantic AI continues to innovate in the realm of sales intelligence, we believe its recognition in the Gartner Hype Cycle underscores the potential impact of buyer-focused AI solutions on the future of sales practices.
Gartner Attribution and the Objectivity Disclaimer
Gartner, Hype Cycle for Revenue and Sales Technology, 2024, Guy Wood, Adnan Zijadic, Melissa Hilbert, et al., 17 June 2024. GARTNER is a registered trademark and service mark and HYPE CYCLE is a trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Humantic AI
Humantic AI is an AI-driven Buyer Intelligence platform. It provides previously impossible buyer insights to salespeople, helping them understand their customers deeply and personalizing their outreach at every step of the sales funnel. Some of the world’s largest and fastest-growing companies use Humantic AI and see an average increase of 109% in response rates and 16.2% in closed/won revenue.
For more information, visit https://humantic.ai.
