CHICAGO--(BUSINESS WIRE)--It’s time to break up with financial anxiety. Brightfin, Inc. today announced the public availability of its healthy spending app that empowers the next generation to build better habits that foster positive relationships with money. Brightfin’s swipeable interface makes financial wellness simple, accessible and fun.
According to recent studies, 82% of twentysomethings report money as a significant source of stress – higher than any other age group. Active engagement and a little guidance are the first steps to lasting change, just like going to the gym or talking with a therapist. But young people struggle with existing budgeting tools that are tedious to use and leave them feeling guilty for any amount of spending. Discouraged, they stop tracking, in a common pattern of anxiety and avoidance.
Brightfin is a trusted money mentor that turns the onerous chore of tracking expenses and budgeting into an enjoyable part of life – even if you’re not a numbers nerd. With budgets for different lifestyles and streamlined categories, users can swipe just a few minutes per week to stay in control of their spending.
"Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the same life goals as their parents, but financial guidance hasn’t caught up with their changing needs and priorities," said Christine Devane, CEO and co-founder of Brightfin. “We developed Brightfin to help the next generation understand their money and remove the anxiety around managing finances. Our swipeable app makes tracking spending feel more like a video game and creates a routine they’ll actually look forward to doing.”
Brightfin’s unique app experience helps to break the avoidance cycle once and for all:
- Swipeable Interface: Don’t leave your money on read. Just sync your accounts with Brightfin and let your thumbs do the rest. With Brightfin, tracking spending is as easy as swiping left and right.
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Four Simple Categories: No need to overcomplicate things. Categorize each expense as a Spend, Splurge, Save or Share – because spreadsheets are for old money.
- Spend on your needs, consciously and within your means
- Splurge on your wants, mindfully and without regret
- Save by building a positive habit
- Share gifts with those you love, and donations with those in need
- Target Budgets: Brightfin takes the 50-30-20 approach to Spend/Splurge/Save budgeting (Share is included in Splurge) and expands it for different lifestyles. So whether you’re more YOLO (50/40/10) or more FIRE (20/20/60), Brightfin won’t box you into some unattainable ideal.
- Ad-free for All: Your money is your business, and no one else’s. Brightfin doesn’t sell your data and won’t sell you credit cards, loans or financial products you don’t want. With an accessible monthly subscription, Brightfin offers you the financial tools you need – no more, no less.
The Brightfin app is now available in the U.S. in the Apple App Store for $8.99 per month. To help the next generation jump-start their financial journey, Brightfin offers a 30% “junior discount” for people aged 30 and under for $6.29 per month.
To get started with a two-week free trial or join the waitlist for the Android App, visit https://brightfin.io/signup.
About Brightfin Inc.
Brightfin Inc. empowers the next generation to build better habits that foster positive relationships with money. Our healthy spending app makes financial wellness simple, accessible and fun. Our swipeable interface, Spend/Splurge/Save/Share approach and lifestyle-based budgets are easy to use, understand and enjoy. Young people from all walks of life trust Brightfin to break the financial shame spiral and control their own destinies. Based in Chicago, Brightfin was founded to usher in a future where money is seen as a resource to support your life and share with others. Find Brightfin in the Apple App Store or visit brightfin.io.
