SILICON SLOPES, Utah--(BUSINESS WIRE)--Today Domo (Nasdaq: DOMO) announced that Freddy’s Frozen Custard & Steakburgers, a fast-casual restaurant concept known for its cooked-to-order steakburgers and freshly churned frozen custard treats, is leveraging Domo’s Data Science Suite to gain further insights into the restaurant’s data, giving franchisees the ability to optimize pricing and model menu mix.
Founded in 2002 with a single restaurant in Wichita, Kansas, and franchised in 2004, Freddy’s has become one of the fastest-growing franchises in the United States with more than 500 locations in 36 states. A brand known for operating The Freddy’s Way, guests experience genuine hospitality and food prepared fresh with premium ingredients.
When the restaurant chain first began its data science journey, it not only struggled with a lack of technology but also a lack of perspective. The path of incorporating Machine Learning (ML) and Artificial Intelligence (AI) into the business wasn’t well conceived, so its first pilot engagement with another platform did not successfully extract value or return on investment.
After evaluating their experience with the pilot engagement, the restaurant chain knew it would need a different partner and approach to sell the initiative to the leadership team. As a long-time Domo customer, Freddy’s turned to Domo for the restaurant’s next attempt at data science. Freddy’s started working with Domo’s experienced data science consultants and set out to better understand its restaurant quality data so it could become more easily consumable.
“Before selecting Domo for our Data Science needs, we were too focused on accomplishing a goal and not on the quality of the journey. When we took a step back, we realized that the solution was right there in front of us: Domo has delivered great value for Freddy’s, and our C-suite trusted Domo with our data and business, so the Domo Data Science Suite was an easy choice,” said Sean Thompson, Vice President of IT at Freddy’s. “Our major takeaway from this experience is our invaluable, lasting partnership with Domo. When making these kinds of business decisions, we have to make sure we’re working with someone that not only has the data science chops but is willing to go along the journey with us and understands the importance of education and sharing.”
With Domo, Freddy’s quickly achieved several immediate wins and launched and optimized a new guest loyalty program to effectively incentivize its most high-value guests. In addition, the restaurant chain gained the ability to accurately score locations so it could conduct A/B testing initiatives like price optimization and menu mix modeling.
“Freddy’s saw the value of Domo when they first became a customer in 2015, but when they came to us for more data science needs, we were excited to support and give the talented team the confidence they needed to power data science insights,” said Mark Maughan, chief analytics officer and SVP of customer success at Domo. “With the number of guests Freddy’s serves daily, it’s important that they have the training and solutions they need to understand and leverage data at every Freddy’s location, and we are proud that they are using Domo as a critical part of that solution.”
To learn more about how innovative organizations like Freddy’s are using Domo to put data to work for everyone, visit www.domo.com/customers.
About Domo
Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by AI, data science and a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.
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