TORONTO--(BUSINESS WIRE)--Dove Men+Care is proud to announce its partnership with Toronto Raptors Head Coach Darko Rajaković, naming him as their first Chief Care Officer (CCO). This collaboration marks the beginning of an inspirational conversation around care in 2024, highlighting the commitment from Dove Men+Care to adding care where it’s most needed.
As the Chief Care Officer, Coach Darko will spearhead initiatives that spotlight acts of care in sports and beyond. By developing and promoting content that showcases stories of compassion, generosity, and community sport, Coach Darko will aim to foster a culture where care is not only acknowledged, but also actively promoted. Coach Darko’s involvement will also extend into the community through mentorship programs, inspiring young athletes and fans to engage in acts of kindness and support for one another.
“Our mission at Dove Men+Care has always been to bring superior care to men’s grooming and showcasing that an extra touch of care makes all the difference,” says Divya Singh, Head of Personal Care, Unilever Canada. “By partnering with Coach Darko, we are extending our commitment to care beyond skin and hair, into the heart of the sports community.”
Coach Darko’s dedication to care extends beyond his professional commitments. As a beloved leader among Raptors fans, Coach Darko has consistently demonstrated his passion for the game and his players. This partnership with Dove Men+Care amplifies the care he already brings to the Raptors and the broader sports community.
“I am honored to be named first Chief Care Officer for Dove Men+Care, and to share the message that care and compassion have a place in sports and beyond,” says Toronto Raptors Head Coach Darko Rajaković. “Together, we look forward to celebrating assists on and off the court, and uplifting community members whose acts of kindness define teamwork and sportsmanship.”
Coach Darko’s role as Chief Care Officer will involve a dynamic series of content designed to highlight acts of care within the sports world. The content series, launching this summer, will showcase Coach Darko’s journey as he discovers and celebrates individuals who bring care into the lives of others through basketball. From recognizing community heroes to highlighting those that impacted his career, Coach Darko will shine a spotlight on stories of compassion and kindness.
The partnership also includes interactive contests that allow fans to share their own stories of care and compassion. These stories will be featured across Toronto Raptors and Dove Men+Care’s platforms.
Dove Men+Care recognizes the significant role sports play in society and aims to leverage this partnership to create a lasting impact. By uplifting and celebrating the care Coach Darko already demonstrates, Dove Men+Care seeks to inspire fans to join this movement, fostering a community where care is at the forefront.
For more information on Dove Men+Care’s visit Dove.ca.
About Dove Men+Care
Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, the line includes the #1 dermatologist recommended male bar and body wash brand. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.
About Unilever North America
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world. In the United States and Canada, the portfolio includes iconic brand such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Ben & Jerry’s, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé, and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people's health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, we are proud to have been recognized in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
