LARKSPUR, Calif.--(BUSINESS WIRE)--FitVine Wines, the market leader in high-quality wellness wine, is excited to announce the launch of its distinctive new FitVine Aluminum Bottles with two delicious wines perfect for summer sipping—Sauvignon Blanc and Chillable Red Blend. For outdoor enthusiasts and urban adventurers, FitVine’s new lightweight, resealable and unbreakable aluminum wine bottles are ready for adventure. These new offerings deliver the same great-tasting zero-sugar, full alcohol wines that consumers expect from FitVine, only now in a more sustainable and outdoor-friendly package.
“We are thrilled to offer FitVine wines in a convenient new format better suited for our active and wellness-minded consumers,” said Steven DeCosta, Director of Winemaking for FitVine Wine. “The same way that FitVine drinkers never have to sacrifice flavor for ‘better for you’ benefits, like zero sugar or low sulfites, wine drinkers shouldn’t have to sacrifice their favorite beverage simply because glass isn’t permitted poolside.”
“For so long, the wine industry has made glass bottles the primary format for wine, but glass simply isn’t a fit for most occasions outside of a dinner table,” said Blaire Fraser, Vice President of Marketing for FitVine. “Wine lovers are forced to trade off to other categories such as beer or RTDs in those moments, which feels like a huge missed opportunity. At FitVine, we’re always challenging ourselves to push beyond industry norms to better serve our consumers’ needs, whether it’s crafting zero-sugar, full alcohol wines that don’t sacrifice great taste, or finding new, innovative ways to enjoy, so launching these new aluminum bottles feels like a natural extension for our brand.”
In addition to being more convenient and lighter to carry, the FitVine Aluminum Bottles cool more quickly than glass and help keep wine cold longer. With a lower carbon footprint, reusability and infinite recyclability, FitVine’s new aluminum wine bottles build on the brand’s commitment to people and the planet as a Certified B Corporation.
The 2023 FitVine Sauvignon Blanc (SRP $15) is bright and refreshing, with crisp acidity and lively flavor notes of citrus, lemongrass, and green guava. The 2022 Chillable Red Blend (SRP $15) offers a lush bouquet of cherry blossom and sweet spice with delicious notes of sweet and tart cherry and fresh orange blossom on the tongue.
You can find the FitVine Aluminum Bottle offerings online at www.fitvinewine.com as well as select retailers nationwide.
About FitVine Wine
FitVine® offers delicious, zero sugar, full alcohol wines designed to fit into an active and balanced lifestyle. As a leader in wellness wine and a proud Certified B Corporation, we believe you shouldn’t have to compromise on taste or quality to find a great wine that lets you live your fit, in whatever form that takes. FitVine offers a full portfolio of red, white and sparkling varieties that pair perfectly with all of life’s best moments. Learn more at www.fitvinewine.com.
