ATLANTA--(BUSINESS WIRE)--For fans seeking Hooters at all hours of the day and night, the crave is over. For the first time ever, Hooters has introduced a line of frozen appetizers and snacks, allowing consumers to bring the iconic taste of Hooters home. Available at Publix Super Markets nationwide, these four new frozen products give fans the opportunity to have Hooters’ world-famous food at their fingertips.
Hooters has licensed an impressive selection of wing and boneless chicken styles to suit every taste, complete with Hooters’ signature breading and iconic sauces fans love. These products include:
- BBQ Smoked Wings: Smoked chicken wings basted in a rich, smoky BBQ sauce
- Dry Rub Smoked Wings: Smoked chicken wings basted in a bold Texas-style BBQ rub
- Buffalo Style Boneless Wingz: Breaded chicken in a tangy buffalo style sauce
- Buffalo Style Popcorn Chicken: Breaded chicken in a tangy buffalo style sauce
Hooters’ licensed food partner, Golden West Food Group, is launching these first four offerings in the frozen food section of Publix Super Markets, one of the largest supermarket chains in the U.S., with 1,376 stores in eight states, including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee and Virginia.
Publix Super Markets and its Instacart affiliates will offer these four consumer packaged products for in-store shopping and local delivery. These items can be easily heated in home ovens or air fryers to replicate several favorite dishes of the restaurant experience. The suggested retail price of each product, ranging from 12 oz. to 16 oz., varies from $7.49 to $8.99.
“Whether it’s an easy meal at home, or planning food on the go, consumers now have another way to enjoy the world-famous taste of Hooters, with these new frozen appetizers and snacks,” said Hooters of America CMO Bruce Skala.
Additional retail chains are expected to distribute Hooters’ frozen appetizers and snacks later this year, with a total of eight branded licensed products anticipated to be available by the end of 2024.
About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of more than 367 Hooters restaurants in 36 states and 18 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then, millions have been liberated from the ordinary at Hooters while enjoying great food, fun, and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters, visit www.hooters.com or follow us at twitter.com/hooters, facebook.com/hooters, instagram.com/hooters, or on Snapchat at “hooters.” For exclusive deals and rewards, download the HootClub Rewards App from the App Store or Google Play.
About Golden West Food Group
Since 1977, Golden West Food Group has been dedicated to providing high-quality, value- added, food products that exceed their partners’ expectations. They are committed to fresh, nutritious ingredients that leverage state-of-the art facilities across the country. With a just-in- time production model employing industry leading quality and standards, they provide best-in- class services. Building on humble family owned and operated roots, GWFG has come to be known as one of the most creative and nimble food marketing/licensing companies in the country. With a portfolio of clients that span Fortune 500 companies, world famous celebrity chefs, and beloved household name brands, Golden West Food Group is a one-step food solution partner.
