SAN DIEGO--(BUSINESS WIRE)--Power Digital, a leading tech-enabled growth marketing firm announces today the launch of Creative Affinity, an advanced module within the company’s nova Intelligence platform. Creative Affinity was designed with support from Meta and their business engineering team to connect a client's ad creative with their own first party data, managed by Power Digital in the nova cloud data platform, delivering a new level of ad creative analysis. This module provides a nuanced understanding of the lifetime value of customers driven by specific ad creatives. Advertisers can now see the effectiveness of creative targeting against real, holistic audience insights that bridges the gap between creative direction and profitable growth. Instead of relying on top of funnel or granular insights to analyze and determine effectiveness, this module goes a layer deeper to provide brands with the instant feedback they need to iterate and optimize creative, ultimately driving a higher incremental return on ad spend. Creative has been long discussed as the new targeting, but until now there wasn’t a clear solution that eliminated guesswork around delivery.
The new module offers a detailed analysis of over 25 key performance indicators, essential for advertising on platforms like Facebook and Instagram. It enables users to compare different ad creatives and benchmark their performance against industry standards. At the core of Creative Affinity is a proprietary algorithm designed to match ad creatives with customers, focusing on maximizing lifetime value (LTV). This sophisticated algorithm allows for a more precise and effective targeting strategy, differentiating it from traditional advertising tools. With this data, advertisers can ideate, test and optimize ad creatives directly connected to customer outcomes that drive incremental revenue for a brand. “Understanding how creative impacts our customer's lifetime value is a game changer,” said Jeff Mason, CEO at Power Digital. “It can – and will – produce an incredible amount of incremental lift for our clients.”
In addition to lifetime value insights, Creative Affinity’s key benefits include creative comparison capabilities, vertical specific benchmarking, creator testing and validation, and testing creative messaging to existing or new audiences. “Creative is the best lever for improving advertising effectiveness. It has greater impact than any other lever typically associated with media buying, but it has always been difficult to tie it to the individual, long-term impact that a conversion generates for the business,” said Ben Dutter, Chief Strategy Officer at Power Digital. “The ability for us to connect not just the immediate transactional value of a given creative, but also the lifetime value of that customer, has a huge impact on calculating what an effective investment level is, where to optimize, and where to focus.”
For more information about Creative Affinity, please visit https://powerdigitalmarketing.com/nova-intelligence-creative-affinity/
ABOUT POWER DIGITAL:
Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning, execution and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at www.PowerDigitalMarketing.com.
ABOUT NOVA INTELLIGENCE:
nova Intelligence automatically converts complex information straight from a brand’s website, media activities, and CRM to deliver meaningful, pointed insights that can quickly be leveraged to drive immediate impact on business growth. With data-powered transparency, marketers are empowered to make meaningful decisions with confidence. The three original modules within this new application directly provide comprehensive solutions for business challenges. Within nova Forecasts, professionals are provided the answers to real time revenue forecasting that leverages both Machine Learning and AI to predict revenue trends, across various data points. nova Cohorts, quickly and accurately identifies the quickest win audiences to drive immediate revenue growth. nova Customer Insights then identifies valuable/invaluable customers, providing insight into their behaviors, preferences, and industry trends. For more information about nova Intelligence, how brands can unlock this insight, and on the future roadmap, please visit powerdigitalmarketing.com/novaintelligence
ABOUT COURT SQUARE CAPITAL PARTNERS:
Court Square is a middle market private equity firm with over 40 years' experience in the industry. Since 1979, Court Square has completed over 245 platform investments, helping Founders, Families, and Manager-owners to develop their companies into leaders in their respective markets. Court Square invests in companies that have compelling growth potential in the industrial, business services, healthcare, and tech and telecom sectors. Court Square has $7.4 billion of assets under management and is based in New York, N.Y. For more information on Court Square, please visit www.courtsquare.com.
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