BURBANK, Calif.--(BUSINESS WIRE)--Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, premium entertainment channels and digital signage for businesses, announced today that it has developed a new enterprise program to create customized business channels for enterprise businesses to develop and create their own branded entertainment channel to run in their venues via the Loop® TV network.
This highly innovative rethinking of the branded entertainment television channel continues to position Loop Media as a thought-leading disruptor in the in-venue streaming sector. Many enterprises have made large investments to create, develop, produce, and distribute their own branded entertainment channel to their various venues, outlets, warehouses and offices. Some advertising and streaming platforms charge businesses up to hundreds of thousands of dollars to create a customized business channel. Loop Media now does this for free and makes it easy and seamless for enterprise businesses to have their own branded channel on their venue screens distributed via the Loop® TV network and the highly secure Loop® Player.
“Enterprise businesses are consistently looking for ways to control costs as they seek to grow revenue and attract new customers. Their in-venue screens are a powerful way to do that, by providing their own branded content to entertain customers and increase dwell time, while showcasing and enhancing their brand, services and products. Loop Media can help drive this process at no cost to the business,” said Jon Niermann, CEO of Loop Media. “We developed the 'Customized Business Channel powered by Loop® TV,' in which we curate content for an enterprise client to create a channel that is business and brand specific. We’re very excited to roll this service out and better-serve both our current and future enterprise customers,” he added.
“Loop® understands how important it is for enterprise businesses to find ways to elevate their brand and differentiate themselves from the competition. In order to stay relevant in a digital-first marketplace, Loop®TV is offering enterprise clients the ability to optimize their budget and technical resources to realize their own branded entertainment channel that gives them the ability to elevate brand awareness across their venue screens,” said Torrae Lawrence-Mitchell, Vice President of Enterprise for Loop Media. “The 'Customized Business Channel' is just another example of how Loop® TV continues to reinforce its commitment to delivering innovative solutions to meet the demands of our enterprise clients,” Lawrence-Mitchell added.
Bob Gruters, Chief Revenue Officer for Loop Media, shared, “More advertisers today want brand-safe media, especially when buying digital video. Our premium brand-safe CTV platform reaches consumers where they are now, efficiently extending advertiser audience reach. We feel our small and medium sized business and large enterprise offering is exactly what many media buyers are searching for. At Loop Media, we continue to look for ways to democratize the TV channel distribution business and media buying for all brand sizes.”
About Loop Media, Inc.
Loop Media, Inc. ("Loop®") (NYSE American: LPTV) is a leading connected television (CTV) / streaming / digital out-of-home TV and digital signage platform optimized for businesses, providing music videos, news, sports, and entertainment channels through its Loop® TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop® Player.
Loop® TV’s digital video content is streamed to millions of viewers in CTV / streaming / digital out of home locations including bars/restaurants, office buildings, retail businesses, college campuses, airports, among many other venues in the United States, Canada, Australia, and New Zealand.
Loop® TV is fueled by one of the largest and most important premium short-form entertainment libraries that includes music videos, movie trailers, branded content, and live performances. Loop Media’s non-music channels cover a wide variety of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos, and more. Loop Media’s streaming services generate revenue from programmatic and direct advertising, and subscriptions.
To learn more about Loop Media products and applications, please visit us online at Loop.tv
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Safe Harbor Statement and Disclaimer
This news release includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, but not limited to, Loop Media's expected performance, ability to compete in the highly competitive markets in which it operates, statements regarding Loop Media's ability to develop talent and attract future talent, the success of strategic actions Loop Media is taking, and the impact of strategic transactions. Forward-looking statements give our current expectations, opinion, belief or forecasts of future events and performance. A statement identified by the use of forward-looking words including "will," "may," "expects," "projects," "anticipates," "plans," "believes," "estimate," "should," and certain of the other foregoing statements may be deemed forward-looking statements. Although Loop Media believes that the expectations reflected in such forward-looking statements are reasonable, these statements involve risks and uncertainties that may cause actual future activities and results to be materially different from those suggested or described in this news release. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. Loop Media takes no obligation to update or correct its own forward-looking statements, except as required by law, or those prepared by third parties that are not paid for by Loop Media. Loop Media's Securities and Exchange Commission filings are available at www.sec.gov.
