David’s Bridal Debuts Head-to-Toe Prom Assortment, With Selections For Every Prom-Goer to Dance the Night Away in Her Own Unique Style

She’ll feel like the Prom Queen in new offerings from David’s exclusive brand Jules & Cleo

New colors and styles to meet all budgets, from $79.95 - $399.95, with exclusive savings on dresses, accessories, and alterations for Diamond Loyalty Members

CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--David’s Bridal, Inc. (“David’s”), the nation’s leading bridal and special occasion authority, today announced the arrival of its prom-tastic new prom collection, offering dresses, accessories, shoes, and more to ensure she has an unforgettable night. With high quality dresses at an affordable price, David’s has the perfect fit for everyone, no matter her budget.

New styles from David’s Bridal’s exclusive brand, Jules & Cleo, and curated selections from other available brands, are offered in a wide range of colors, from popular shades of blue and green to bold pinks and oranges, as well as in a range of prices. She can find exclusive, hand-crafted, and hand-embellished designs, which lean into current trends:

• Sleek & Sexy styles in sheath and mermaid silhouettes feature corsetry, slits, and back detailing, adding captivating features for her perfect prom night look
• A-Line and ballgowns, adorned with Lace Applique & 3D Florals, feature tiers and back detailing for a modern twist on classic silhouettes
• With plunging necklines and body-hugging silhouettes, she will be the center of attention – and at the center of the dance floor – in her dazzling Patterned Sequin dress
• Cutouts & Illusions, complemented by encrusted bodices, corsetry, and beautiful shine fabrics, add dramatic flair to her prom style

“We are so excited to debut our new Spring 2024 prom dress and accessories collection,” said Nancy Viall, President, Merchandising and Supply Chain at David’s Bridal. “Prom is an incredible life moment, and we are thrilled to have David’s Bridal be part of a night she will remember forever. Our younger shoppers are trendy, playful – and a little bit daring – so we designed this collection to reflect her personality.”

Styling her look from head-to-toe is made easy with a variety of accessories to keep her feeling confident all night long. Starting at $9.95, new offerings include hair accessories, jewelry to complement every dress, handbags perfectly coordinated to shoes, and of course, everything from flats to sneakers to heels in a wide range of heights, ensuring comfort – and a long night of dancing – for everyone. She can even access special deals on accessories by signing up for the Diamond Loyalty program.

With over two million members, David’s Diamond Loyalty program is the industry’s only loyalty program, giving shoppers perks and deals and allowing her to save every time she shops. With new options available to the Diamond Prom program, Diamond Loyalty members can get $20 off any Prom dress and 10% off any regular price accessories when purchased at the same time. Members will also earn 10% off alterations, redeemable after purchase.

To learn more and to sign up for the Diamond Loyalty Program please visit davidsbridal.com/loyalty or inquire in a David’s Bridal store. This year’s Diamond Prom offer is valid in store or online at davidsbridal.com for any dress purchased on or after January 2, 2023, and expires May 20, 2024. New prom styles are available online exclusively at davidsbridal.com and in stores now. To learn more, visit davidsbridal.com.

About David's Bridal

With 70 years of experience dressing guests for all of life’s special occasions, David’s Bridal is built on the ethos of making dreams happen. We believe everyone deserves to have the dress of their dreams regardless of style, preference, shape, size, or budget. As Dream Makers, we are kind, enthusiastic, and bold. We live to serve her, and it is our mission to help anyone, and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David’s Bridal is dedicated to innovating solutions which serve her including Pearl by David’s, which includes a wedding website, a universal wedding registry, a robust wedding checklist, and a new vendor marketplace which beautifully pairs brides to their perfect vendor partners. David’s is proud to offer the industry’s only loyalty program known as the Diamond Loyalty Program. This program, with over 2 million members, provides perks and deals from partners like The Black Tux, Shutterfly, Little Tuxedos, Diamond Nexus, Pashion, and much more, plus provides brides an opportunity to win a free honeymoon. With more than 190 stores located across the US, Canada, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, graduations, prom, communions, or simply making the world her runway and beyond. David’s recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness, and bravery of those who serve others in their community. To learn more about David’s Bridal, visit www.DavidsBridal.com, download the Planning App, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.