David’s Bridal Amps Up Its Diamond Prom Loyalty Program with Prom-tastic New Offers for Juniors

Teens across the country can now earn discounts as we make dreams happen on their dresses, accessories, and alterations

CONSHOHOCKEN, Pa.--(BUSINESS WIRE)--David’s Bridal, LLC (“David’s”), the nation’s leading bridal and special occasion authority, today announced the expansion of its Diamond Prom Loyalty program. This year’s offerings further spread the love to juniors, giving them access to special discounts on dresses, accessories, and alterations, available exclusively at David’s.

"We are so excited to be rewarding our junior members in all the ways we do our brides and bridesmaids,” said Kelly Cook, President, Brand, Technology, and Finance at David’s Bridal. “After the remarkable success of Diamond Prom last year, it was a no-brainer to bring back the program with additional offers as we head into prom season. We can’t wait to see how our junior occasion customers show off their personalities through our stunning collection of dresses, as they take advantage of the unmatched benefits of our loyalty program.”

With over two million members, David’s Diamond Loyalty program is the industry’s only loyalty program that gives shoppers perks and deals. Now, with new options available to the Diamond Prom program, Diamond Loyalty members can get $20 off any Juniors dress and 10% off any regular price accessories when purchased at the same time. Members will also earn 10% off alterations, redeemable after purchase.

David’s Diamond Loyalty Program allows shoppers to save every time they shop at David’s as soon as they sign up – for free. With free gifts at every level – Welcome (0-2,999), Shimmer (3,000-3,999), Shine (4,000-4,999), and Sparkle (5,000+) – she is incentivized to earn points by spending. For every $1 spent, she earns 1 Diamond Point, and she can even share her Diamond Number with friends and family so she can accumulate points faster.

To learn more and to sign up for the Diamond Loyalty Program please visit davidsbridal.com/loyalty or inquire in a David’s Bridal store. This year’s Diamond Prom offer is valid in store or online at davidsbridal.com for any dress purchased from January 2, 2024 through May 20, 2024.

About David's Bridal

With 70 years of experience dressing guests for all of life’s special occasions, David’s Bridal is built on the ethos of making dreams happen. We believe everyone deserves to have the dress of their dreams regardless of style, preference, shape, size, or budget. As Dream Makers, we are kind, enthusiastic, and bold. We live to serve her, and it is our mission to help anyone, and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David’s Bridal is dedicated to innovating solutions which serve her including Pearl by David’s, which includes a wedding website, a universal wedding registry, a robust wedding checklist, and a new vendor marketplace which beautifully pairs brides to their perfect vendor partners. David’s is proud to offer the industry’s only loyalty program known as the Diamond Loyalty Program. This program, with over 2 million members, provides perks and deals from partners like The Black Tux, Shutterfly, Little Tuxedos, Diamond Nexus, Pashion, and much more, plus provides brides an opportunity to win a free honeymoon. With more than 190 stores located across the US, Canada, and franchise locations in Mexico, we offer the convenience of one-stop shopping for every magical event in her life including weddings, Quinceañera, graduations, prom, communions, or simply making the world her runway and beyond. David’s recently launched #frontlinefierce Philanthropy Program dedicated to amplifying the heroism, fearlessness, and bravery of those who serve others in their community. To learn more about David’s Bridal, visit www.DavidsBridal.com, download the Planning App, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.