PHILADELPHIA--(BUSINESS WIRE)--300 Studios and Comcast NBCUniversal premiere In Our DNA: Hip House, a three-part docuseries that examines the birth, evolution, and collision of Hip Hop and House Music, available now exclusively on Comcast’s Black Experience on Xfinity channel, on X1, Xumo, and Flex. 300 Studios - the content and film division of 300 Entertainment - was established in 2022 and won the Sports Emmy Award for Outstanding Documentary Series with their debut project “RACE: Bubba Wallace.” Launched in 2021, Black Experience on Xfinity features the ultimate in Black storytelling from Black programming partners and film studios and has released a variety of original documentaries, like In Our DNA: Hip House, showcasing Black talent and content creators.
In Our DNA: Hip House examines the unique conditions in the 1970s and 1980s that birthed both the Hip Hop and House Music movements, the collision of the two genres, the stars, the songs, and the movement that followed. The series will also spotlight the long-lasting impact on contemporary music, the paths that Hip Hop and House ultimately took, as well as the massive financial disparity between “mainstream” music and the predominantly underground genres. Finally, the series will explore the future of the genre and the current shift in the music industry that is reigniting a demand and rediscovery of the genre, 50 years in the making.
“300 Studios is dedicated to finding and telling unique stories about our unsung heroes throughout our culture,” said Kevin Liles, Chairman and CEO of 300 Elektra Entertainment. “We are proud to have such an amazing partner with Comcast and Black Experience on Xfinity who immediately understood how important it was to produce this story about young black kids who pioneered Chicago House and how it ultimately collided with Hip Hop to create a new sound and genre that still influences today's artists and music.”
During the 1970s and 1980s, America experienced a seismic shift in the struggle for social justice. Women, African Americans, and multiple underrepresented communities were simultaneously fighting for equality. The unique socio-economical, racial and music-industry conditions of the time helped drive the creation of both Hip Hop and House Music. It was the need to voice one’s pain and aspirations that could not be held back.
Born in New York City, Hip Hop was picking up steam in the late 80s, establishing itself as a viable business and capturing the hearts and minds of young people beyond the inner cities. As Hip Hop grew beyond the streets of New York City, it began infiltrating the imaginations of young creatives all over the country. Other regions began interpreting the genre differently, and Hip Hop went from a unique East Coast sound to rich and imaginative renditions from cities like Los Angeles, Miami, Detroit, Baltimore, New Orleans, and Chicago.
However, it was the Chicago music scene that would blend the infectious soulful dance beats, to create a new genre: House Music. An amazing synergy was born and dominated the radio waves with a new danceable rap subgenre that contributed to making Hip Hop pop music. It was the dawn of Hip House. When the two movements began to cross-pollinate the energy of rebellion, and empowerment began to take shape, the fusion sparked a tantalizing and vital chapter in music history. This seemingly random merge of Hip Hop and House added gas to a youth movement that would turn into a multi-billion-dollar industry and change the landscape of music and American culture forever.
“It is said that music is a mirror of an artist’s reality, and his/her reality is written in part by society. Show me a revolution in music, art, and culture and I’ll show you a society screaming to evolve,” said Keesha Boyd, Executive Producer for In Our DNA: Hip House and VP, Entertainment Emerging Products at Comcast. “By providing a platform for the documentary that explores this reality, through Black Experience on Xfinity, it is our hope to bring this rich history to new audiences who may not have been aware of this revolution in music.”
In Our DNA: Hip House was directed by Whitney Clinkscales. Executive producers include Keesha Boyd (Vice President, Entertainment Emerging Products at Comcast), Kevin Liles (Chairman and Chief Executive Officer of 300 Elektra Entertainment), Kelly G. (Head of Creative Content Strategy at 300 Entertainment), Nolan Baynes (General Manager of 300 Studios), Terry Hunter (3x GRAMMY-Nominated DJ), Derrick “D-Nice” Jones (DJ and Creator of Club Quarantine), Eric Welton (Chicago DJ and producer aka Emmaculate), DJ Spen (DJ and Producer), Malik K. Buie (Founder, RedSummer TV), and Eugene Caldwell (Eugenius Production).
Black Experience on Xfinity is a first-of-its-kind destination of Black entertainment, movies, TV shows, news and more. Available at home on Xfinity X1 and Flex, and on-the-go with the Xfinity Stream app, the Black Experience on Xfinity features original and high-quality content from Comcast NBCUniversal and other major studios, in addition to content from many of Xfinity’s existing network partners, at no additional cost to Xfinity customers. The channel is the only one of its kind endorsed by the African American Film Critics Association (AAFCA), the world's largest group of Black film critics that gives annual awards for excellence in film and television.
Xfinity customers can access the Black Experience on channel 1622 or simply say “Black Experience” into the Voice Remote to instantly enjoy the ultimate in Black storytelling. Non-Xfinity customers will be able to view In Our DNA: Hip House on Xumo Play, Comcast and Charter’s free ad-supported streaming service app.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About 300 Entertainment
A family of entrepreneurial risk-takers, rule-breaking mavericks, and renegade creators, 300 Entertainment consistently changes the course of culture as an independently minded record label, now bolstered by the global muscle of Warner Music Group. The company continues to catalyze the transformation of trend-setting talent into career superstars with a powerhouse roster, including Fetty Wap, Young Thug, Gunna, PinkPantheress, Tee Grizzley, $not, and Shy Glizzy, to name a few. Beyond GRAMMY® Award recognition, tens of billions of streams, and hundreds of multiplatinum and platinum certifications since its inception in 2012, the team maintains a staunch commitment to social justice and social responsibility with the 300 Entertainment Social Justice League and Protect Black Art movement that calls to limit how creative expression can be used against defendants on trial. 300 Entertainment also includes key partnerships and alliances with Young Thug’s Young Stoner Life Records, Mary J. Blige’s Beautiful Life Productions, Tee Grizzley’s Grizzley Gang and Shy Glizzy’s Glizzy Gang, and more. One of the pillars that forms 300 Elektra Entertainment, this bigger family business boldly breaks boundaries by turning moments into movements and launching tomorrow’s trailblazers in the process.
