SANTA CRUZ, Calif.--(BUSINESS WIRE)--Cruz, a consumer technology company that creates exceptional products that are built to last, announced today a significant investment round from former Apple executive Jony Ive. The investment will go toward building a deeper inventory of Cruz’s debut product, BlenderCap, as well as bringing a series of new products to market that are slated to roll out in the coming year.
BlenderCap is the only high-powered cordless blender that combines a vacuum-insulated bottle, providing a convenient new way for consumers to make shakes, smoothies, frozen drinks or blended coffee while maintaining its temperature all day. The product launched at CES 2023 and uses cutting-edge lithium-ion battery technology to blend a week’s worth of beverages on a single charge. Cruz is designed to fit most wide-mouth bottles, including HydroFlask and ThermoFlask, so that any favorite bottle can become a portable blender at a moment's notice.
“This pivotal investment will help move us forward in our battle against poor-quality, plastic products,” said Matthew Moore, co-founder of Cruz. “We are committed to raising the bar on what consumers can expect, and proving that high-end craftsmanship and manufacturing is possible for the mass market.”
Additional industry trailblazers in this funding round include retired Apple Vice President Nick Forlenza and former eBay CEO Devin Wenig. Moore and his fellow co-founder, Dakota Adams, honed their design, manufacturing, and supply chain skills during their decade-long careers at Apple, where they were part of the team that built the original Apple Watch and various components of the iPhone.
BlenderCap is available to purchase for $129 at www.BlenderCap.com, and for a limited time shoppers can score a free 34 oz. clear bottle with purchase.
About Cruz
Cruz builds unapologetically premium products that enhance everyday life. On a mission to fight the proliferation of low-quality, plastic products, Cruz was founded by ex-Apple engineers Matthew Moore and Dakota Adams. Using thoughtful design, impeccable craftsmanship, and cutting-edge technology, Cruz creates exceptional user experiences in products – while controlling their entire supply chain end-to-end. Cruz’s first production shipment was one million biodegradable plant-based red noses for the 2023 Comic Relief Red Nose Day campaign in the UK, and the company maintains a philanthropic arm dedicated to manufacturing products for charities. To learn more about its premiere product BlenderCap, visit www.BlenderCap.com.
