ATLANTA--(BUSINESS WIRE)--Today, RIBBIT Inc. announces the appointment of Greg Rable to the executive management team as CEO. As the founder and former CEO of FactorTrust, the company that elevated the use of alternative credit data, since acquired by TransUnion in 2017, Rable brings more than 25 years of experience in building, growing, managing, and successfully exiting businesses in the fintech, predictive data, and consumer finance space.
As CEO, Rable will own the company’s strategic direction and day-to-day operations and maintain his position on the Board of Directors, which he joined following a Series A investment from ABS Capital in 2021. Former CEO Shawn Princell is transitioning to a growth role focused on driving value from partnerships and business development opportunities. Princell also will continue to serve on the Board.
“Stepping into this role is a natural progression for myself and the company,” notes Rable. “I joined RIBBIT because I continue to view bank behavior data as critical in financial decisioning. The need for predictive data regarding the entire population, not just prime consumers, continues to be an area lacking for the industry, and I look forward to growing RIBBIT into the predictive data powerhouse lenders seek.”
Rable comes from a deep financial and fintech background, with demonstrated success in the predictive data, credit risk and payments markets. Prior to founding FactorTrust, he served as EVP of Global Services at PGI (NYSE: PGI) and was the co-founder and CEO of an e-billing and payment business, Derivion, that was acquired by Metavante/FIS (NYSE: FIS) in 2001. He is also the Chairman of a leading UK alternative lender.
Now more than ever, lenders face increased scrutiny with lending decisions and need quick access to meaningful data to make better credit decisions for the 47% of Americans with non-prime credit. RIBBIT’s main products, BankQualify, BankVerify and BankLogin, provide clients with a more complete view of banking behavior from the more than 45M non-prime credit-seeking population across the US.
To learn more about RIBBIT, visit www.RIBBIT.ai.
About RIBBIT
RIBBIT is the Bank Behavior Bureau. Leveraging the predictive power of bank data across the credit and payment lifecycle, RIBBIT provides deep non-prime banking data that powers smarter credit decisions for banks, lenders, and fintechs. Our AI-driven insights enable instant, actionable predictive data that increase customer acquisition, retention, and profitability. Learn more about RIBBIT at www.RIBBIT.ai.
