TORONTO--(BUSINESS WIRE)--Fans of Eric Carle’s beloved children’s books can now bring the immersive world of Eric Carle off the page and into the playroom as Toronto’s family-founded Little Bot Baby launches its special edition World of Eric Carle x Ofie Mat play mat. The collaboration will see the creation of three exclusive new play mat designs inspired by the beautifully enchanting illustrations of Eric Carle and his world-famous children's books.
The three new designs will complement Little Bot Baby's existing Ofie mat line-up of reversible, high-quality, non-toxic and premium play mats. Each of the collection’s three reversible mats pairs one of the brand’s original motifs with an all-new World of Eric Carle special edition designs: Caterpillar Life + Country Road Nordic, Caterpillar Doodle + Stripe and Caterpillar Pop + Zen Line.
Little Bot Baby, known and loved by parents in Canada, the USA and Japan, prides itself on creating clean, modern and minimalist play mats that parents love. Bringing that same aesthetic direction to the World of Eric Carle, the new design honours the book’s gorgeous and well-loved artwork in a thoughtful, minimalist and down-right adorable way. Staying true to the brands design philosophy, the new play mats offer Eric Carle lovers (parents and kiddos alike), an opportunity to bring the beloved storybook’s magic to life.
“The Very Hungry Caterpillar is a cherished children's book that has been loved by generations,” said Tao Guo, Co-Founder and Director, Little Bot Inc. “My wife Jaclyn and I have fond memories reading the book to our son Owen every night as a baby, and we’re so proud to forge this partnership with Random House to celebrate Eric Carle and the magical world he created.”
The new collection will be available as of February 15, 2023 on littlebot.ca and littlebotbaby.com. Retailing for $219.99 CAD/$179.99USD, the new designs will be available at all major baby gear retailers in Canada, the USA, and Japan, including Indigo, Well.ca, Wayfair, Amazon, Buy Buy Baby US, Bed Bath & Beyond, Target, Maisonette, West Coast Kids, Snuggle Bugz, Hudson’s Bay, Walmart, Rebel Stork, Yahoo Japan Shopping, and more.
The World of Eric Carle is the award-winning publishing franchise that features timeless stories and iconic characters. With 175 million books sold, the brand is a staple in schools, libraries, and homes around the world for over three generations. The Very Hungry Caterpillar, one of the top selling children's books of all time, has been translated into 64 languages and has sold over 55 million copies since its publication in 1969.
Please contact for hi-res lifestyle and seamless images.
About Little Bot Baby
Little Bot Baby was born in 2016 when Canadian husband-and-wife Tao & Jaclyn couldn’t find a play mat that matched their modern design aesthetic and quality expectations. Created to answer that need, the brand’s top-selling product, the Ofie Mat, is available in eight neutral and reversible colourways and made with premium, non-toxic ingredients for safe and functional play. They are distributed widely across Canada, the USA, and Japan at major baby and kid gear retailers and online at littlebot.ca and littlebotbaby.com.
About World of Eric Carle
The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 175 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, China, UK, Australia, and Europe. For more information, please visit: https://eric-carle.com/
