CHICAGO--(BUSINESS WIRE)--There has never been more opportunity in business-to-business (B2B) e-commerce and yet its strategy and technology implementation can be many times more challenging for B2B businesses than in the business-to-consumer world.
Peter Drozda, business operations manager at American Orthodontics, is spearheading the company’s new B2B e-commerce implementation, in partnership with Avensia’s modern commerce experts. He will be a featured speaker at EnvisionB2B, June 8-10 at the Hyatt Regency/McCormick Place in Chicago.
EnvisionB2B is a new in-person conference and exhibition connecting e-commerce legends and expert researchers with B2B professionals that need help building and accelerating an effective digital B2B strategy.
This event is focused on helping manufacturers, distributors, wholesalers and more compete in an industry where buyers are expecting easier and faster ways to purchase goods and services online.
Drozda will participate in two panel discussions:
HOW TO SELL COMPLEX PRODUCTS ONLINE – Friday, June 10, 1:30 – 2 p.m. CT
From site search to rich media to configure-price-quote applications, it can take a complex suite of e-commerce technologies to sell effectively to business buyers. And that requires sellers to not only make wise technology choices, but also build capable digital teams and deploy effective tools for monitoring site performance. In this session, B2B sellers show how it's done; view how a digital ecosystem supports online commerce.
INTEGRATING CRM WITH ECOMMERCE – Friday, June 10, 2 – 2:30 p.m. CT
Your customer relationship management system collects valuable data about what your customers want and how they've done business with you in the past. Drawing on that data when customers return to your e-commerce site enables B2B sellers to promote products, offer relevant content and display prices tailored to each buyer. Learn how B2B sellers that connect their CRM systems with their e-commerce sites are increasing customer engagement and sales; see how to blend e-commerce and CRM to better serve customers.
Learn more about American Orthodontics’ B2B ecommerce approach in the DigitalCommerce360 feature article.
About Avensia
At Avensia, we are experts in modern commerce. Our talented team provides businesses with tailored strategies and the most relevant technology for e-commerce, omnichannel, customer experience, and information management. With 20+ years of experience and more than 350 modern commerce experts, we’ve got the power to help B2C and B2B companies across Europe, North America and APAC accelerate growth each day for long-term success. Learn more at avensia.com.
