TORONTO--(BUSINESS WIRE)--Dentsu Canada announced today the merger of Antibody, Canada’s premier full-service communications agency, with dentsu health. The merger follows on the heels of rapid growth for the global healthcare solution.
Formed in April 2021 to leverage dentsu’s transformed business model and reinforce its offering to health brands and industries, this solution combines health capabilities from across dentsu including strategy, creative, media, customer experience, analytics, technology and fulfillment.
Matt McNally, Global President said: “We are tremendously excited to launch dentsu health officially into the Canadian market. Our health is the most important asset we have as human beings. It’s something that connects us all. And, the velocity of change in health is unlike any other time in our history - we are seeing technological advancements and a revolution in how we experience care every day and, as a result, the remit of established healthcare brands is evolving, and new players focused on lifestyle and wellness are emerging in the space. This new landscape requires a modern approach. Antibody has a strong legacy of having a deep medical and science bench, layering on our strong digital, social and influencer capabilities will continue to make us an unstoppable force for good within the health and wellness sector.”
About dentsu international
Part of dentsu, dentsu international is made up of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM and creative, dentsu international operates in over 145 markets worldwide with more than 45,000 dedicated specialists. www.dentsu.com
About dentsu health
Dentsu health is an integrated solution that is transforming the healthcare agency services model through a global teaming platform of 2,000+ experts, specializing in health, wellness and pharmaceutical marketing.
Dentsu health unites leadership across our global agency brands in data and technology with a deep understanding of the emotional territory of healthcare, equips brands to connect with the right audience at the right moment, but always with ideas that speak to the heart. https://dentsuhealth.com
