SANTA MONICA, Calif.--(BUSINESS WIRE)--My Code officially launches today following the rebrand and expansion of Hispanic digital media company H Code built to enable brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences. With its suite of Cultural and Affinity Codes inclusive of H Code, B Code, and A Code, My Code reaches over 60 million Hispanic, Black, AAPI, and LGBTQ+ audiences, empowering advertisers to accurately identify, reach and connect with consumers authentically across 780+ publisher sites -- all with one media company.
Marketers are seeing that they can no longer have a blanket approach to advertising when engaging with multicultural audiences, especially when today’s consumers now identify with increasingly diverse backgrounds. My Code brings together a traditionally fragmented media market and simplifies the complexities of the multicultural marketing landscape and enables more authentic, profound, and meaningful connections with these audiences through a combination of proprietary insights from its Intelligence Center, 1st-party targetable datasets, and custom creative, and 6 years of multicultural experience.
“H Code was founded on a mission to better understand, decode and connect with multicultural audiences and we’re delighted to enter a period of growth where rebranding to My Code is a necessary step forward. The company is evolving from our focus of Hispanic demographics to expand our range of expertise while also leaving room to further develop alongside the accelerating demand for diversified representation in media,” said Parker Morse, Founder and CEO of My Code.
My Code’s solutions advance and reshape the future of media in three key areas:
- My Code’s Intelligence Center generates, proactively collects, and assembles proprietary market and digital media insights about multicultural consumer audiences to power leading brands’ businesses.
- My Code’s media platform provides access to a vast media marketplace consisting of minority-owned and led publishers, creators, and producers, making it easier for marketers to direct media investments towards underserved communities.
- My Code STUDIO develops robust custom creative solutions and branded content informed by data that effectively reach and engage with multicultural audiences across Audio, CTV, Video, High-Impact Display, and more.
My Code has deep experience in working with leading global brands including Google, L'Oréal, Disney, Netflix, NBCUniversal, U.S. Bank, Wells Fargo, Target, The Home Depot, McDonald’s, Nike, General Mills, General Motors, Starbucks, WNBA, and more.
“My Code creates conversations of importance for diverse audiences by providing brands with insights backed by purpose. This is done by harnessing culturally nuanced content to overcome challenges within the fragmented multicultural marketing landscape to tap into increasingly influential audiences – all with one media company,” said Adrian Whant, Vice President of Marketing at My Code.
My Code is dedicated to the empowerment of the diverse communities and audiences it represents and is designed to provide visibility to minority-owned and led publishers, creators, and producers within its media marketplace. Additionally, to ensure authenticity throughout all initiatives, My Code’s editorial ecosystem is managed by multicultural employees, providing a comprehensive platform to reach various audiences across social media and publishers.
My Code was originally founded as H Code in 2015 as a Hispanic-focused digital media company and has evolved into a leader in multicultural marketing. My Code has ranked on the Inc. 5000 for the last two years as a result of consistent and exponential growth. Recently, the company launched two new entities, A Code and B Code, focusing on AAPI and Black communities, respectively. Moving forward, My Code has plans to increase its growth trajectory by expanding to additional consumer cohorts and identities that are underserved in the current media landscape, starting with a new solution for LGBTQ+ audiences in Q1.
To learn more about My Code, please visit www.mycodemedia.com.
About My Code
My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America.
