TORONTO--(BUSINESS WIRE)--Parleh Media Group, creators of The Parleh and Parleh TV - Canada’s go-to sources for engaging sports betting news and insights - announced today the addition of sports betting industry leaders Benjie Cherniak and Chris Grove as investors, and the close of the company’s CAD $1-million pre-seed financing round.
The commitment by Las Vegas-based Cherniak and Grove to Parleh Media Group cements the company as a rising media presence in Canada and the U.S.
Cherniak, a native of Montreal who will also serve as an advisor to Parleh Media Group, is deeply familiar with the role of data and media content to support sportsbooks. As Managing Director of Don Best Sports, which sold to Scientific Games in 2018, Cherniak forged tier-one operator partnerships across The Americas, Europe and Asia.
“The Parleh has launched at a pivotal time as the regulated Canadian market plans to open in the coming months,” said Cherniak. “I see parallels between The Parleh’s journey to that of Don Best, and am thrilled to support the founders in expanding the business beyond Canada.”
Grove is an investor and serial entrepreneur with multiple exits in the online gambling media space. A partner at Eilers & Krejcik Gaming, Grove's portfolio spans many of the fastest-growing startups in the North American sports betting and online gambling market.
“I met The Parleh founders soon after it launched, and quickly recognized how their brand of sports betting content could potentially fill a void for sports fans,” said Grove. “Watching as they paired that potential with impressive execution across acquisitions and organic growth initiatives convinced me to back this management team.”
In just a few months since launch, viewership and demand for content from The Parleh is growing exponentially across its digital platforms and through its distribution partners. Viewers are most engaged with Parleh’s daily Picks segments, where they get fun and entertaining insights on the games that matter across the NFL, NBA, NHL, MLB, EPL as well as the world’s largest sporting events.
“The rise of open and regulated sports betting markets has created a once-in-a-generation disruption in the business of sports and media,“ said Mark Silver, Founder, Parleh Media Group. “Having Benjie and Chris, two highly-respected leaders in the sports betting industry, invest in Parleh Media Group and also helping us on our journey is validation that we’re on the right track.”
Parleh Media Group will continue to create new sports verticals. Parleh TV Toronto launched in October to become the city’s first dedicated multi-sport news and information TV channel, available free online 24/7.
About Parleh Media Group
The Parleh Media Group is a digital media, content production and events company specializing in content for sports fans. Founded in 2021 by Canadian digital media innovators, the company owns sports and betting brands that engage fans across social platforms, websites and live events. The mix of sports and entertainment content empowers sports fans with easy-to-understand, entertaining, informative and insightful content. Learn more at theparleh.com.
