OpenLegacy Names Hyper-growth Marketer Asif Muhammad as Chief Marketing Officer

• Asif is expanding OpenLegacy’s global market presence and its banking/insurance sector customer base
• Will drive innovation by building partner ecosystems, growth teams, brand personality, and experience consistency
• Will align products with customer feedback and needs to ensure best-in-breed solutions

PRINCETON, N.J.--(BUSINESS WIRE)--OpenLegacy, which transforms monolithic mainframe systems into cloud-native building blocks of innovation, today announced hyper-growth marketer Asif Muhammad as their new Chief Marketing Officer.

Asif brings with him two decades of technology marketing experience. This includes marketing leadership roles with the world-class brands Microsoft, IBM, and NetApp, as well as with hyper-growth startups, most recently UiPath. He boasts a number of graduate and postgraduate degrees in marketing and business administration.

Asif’s proven track record of success will help OpenLegacy build brand recognition, continue its exponential growth in customer adoption, and attract top talent to further advance its customer benefits. OpenLegacy partners also stand to benefit from Asif’s strong network of colleagues and like-minded professionals who will help forge new connections and strengthen existing ones to support a growing marketplace of global customers. A burgeoning movement of executives leaving traditional global companies for the more disruptive, innovation-driven tech space points to a newfound awareness of the steps large companies must take to stay competitive in today’s fintech/insurtech market.

“Modern marketing is about elevating the business and connecting with customers by delivering a distinct, valued, and consistent experience,” explains Asif. “This requires a business mindset and broad commercial experience that fuses together essential elements, brings ideas to life, and delivers impact. OpenLegacy shares my business mindset and is poised for exponential growth at the leading edge of digital transformation. In joining this growing team providing dynamic solutions like OL Hub, I help support the company’s continued growth in global markets,” Asif states.

OpenLegacy’s data-driven OpenLegacy (OL) Hub modernization platform empowers businesses to efficiently build new digital services reusing monolithic core legacy assets. Enterprises ranging from banks to insurance providers quickly generate business-level APIs with the ease of a cloud-native app for deployment across any digital platform.

“Asif has a successful track record of building, launching, and scaling multimillion-dollar products and solutions on a global scale,” enthuses OpenLegacy CEO Romi Stein. “We will leverage his strengths growing market positions in hyper-competitive markets to help elevate OpenLegacy’s standing in the global banking and insurance industries.” Stein concludes, “Asif’s deep experience creating best-in-class teams and helping them embrace and thrive with change will be instrumental in taking us to the next level on the world stage.”

OL Hub supports the automation of the entire integration process to help companies achieve their digital journey at speed. Learn more here.

OL Hub is now available for cloud-based free trials or you can schedule a remote-based product demo here.

About OpenLegacy

OpenLegacy’s Digital-Driven Integration enables organizations with legacy systems to release new digital services faster and more efficiently than ever before. It connects directly to even the most complex legacy systems, bypassing the need for extra layers of technology. It then automatically generates APIs in minutes, rapidly integrating those assets into new and exciting innovations. Finally, it deploys them as standard microservices or serverless functions, giving organizations speed and flexibility while drastically cutting costs and resources. With OpenLegacy, industry leading companies release new apps, features, and updates in days instead of months, enabling them to truly become digital to the core. Learn why leading companies choose OpenLegacy at openlegacy.com, and follow us on Twitter or LinkedIn.

About Asif Muhammad

As the Chief Marketing Officer, Asif leads all aspects of global marketing, including product, brand building, growth, partnership and sales enablement. Asif brings with him 20 years of technology marketing experience at hyper-growth tech companies. Prior to joining OpenLegacy, he held marketing leadership roles at Microsoft, IBM, NetApp, and most recently at UiPath, which went public in April 2021. At UiPath, Asif built the Field & Partner Alliances function from scratch, scaling it globally.

Asif holds a BA in Economics, MBA from Preston University, MA in Marketing Management from Birmingham City University, and PgdCIM, FCIM, MCIM and Chartered Marketer status from the University of West London.